Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
by Alan R. Andreasen
List Price:
Our Price: $22.00
You Save: $23.00 (51%)
Availability: Usually ships in 1-2 business days
Buy Used: from $7.83 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Alan R. AndreasenEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1995-10-05
ISBN: 0787901377
Number of pages: 368
Publisher: Jossey-Bass
Book Reviews of Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Book Review: Very good basic book on social marketing
Summary: 4 Stars
This book provides a very good overview of social marketing. I use this as a text book in a graduate course that I teach and find it useful in giving students a clear idea of how social marketing relates to the broader topic of nonprofit marketing, without requring them to wade through all of the additional information that a more general marketing textbook would offer. Author Alan Andreason is a leading thinker on the topic of social marketing and has organized this relatively short book in a straightforward manner that makes it easy to separate the preparatory work from the actual execution of social marketing plans.
The one complaint I have about this book, and the reason that I have not awarded it five stars, is that the examples used are less than exciting and I find that I need to supplement this book with additional titles so that my students get the bigger picture of how social marketing principles play out in various cultures around the world, not just in the United States. For those who are looking to expand their understand of social marketing in the developing world and in emerging economies, see also Marketing the Public Sector by Seymour Fine. Sadly, this great book is a bit dated, as it was published in 1992, but balanced with this Andreason book (or a comparable book by Philip Kotler) you will be able to give yourself a solid grasp of the topic.
Summary of Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.
General Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Design Books (Interaction, Forms, Visuals and More)
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Editionby Steve Krug
New Riders Press; Published: 2005-08-28; Paperback; Book
Best price: $23.94
Price in other shops:
Sampling Techniques, 3rd Editionby William G. Cochran
Wiley; Published: 1977-01-01; Hardcover; Book
Best price: $126.25
Measurement Errors in Surveys (Wiley Series in Probability and Statistics)Wiley-Interscience; Published: 2004-08-24; Paperback; Book
Best price: $102.16
Price in other shops:
Who's Whose: A No-Nonsense Guide to Easily Confused Wordsby Philip Gooden
Walker & Company; Published: 2005-10-01; Hardcover; Book
Best price: $0.97
Price in other shops:
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)by Ellen Lupton
Princeton Architectural Press; Published: 2004-09-09; Paperback; Book
Best price: $9.95
Price in other shops:
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environmentby Alan R. Andreasen
Jossey-Bass; Published: 1995-10-05; Hardcover; Book
Best price: $27.00
Price in other shops:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnairesby Norman M. Bradburn, Seymour Sudman, Brian Wansink
Jossey-Bass; Published: 2004-04-30; Paperback; Book
Best price: $28.24
Price in other shops:
The Paradox of Choice: Why More Is Lessby Barry Schwartz
Harper Perennial; Published: 2005-01-01; Paperback; Book
Best price: $6.99
Price in other shops:
The Wisdom of Crowdsby James Surowiecki
Anchor; Published: 2005-08-16; Paperback; Book
Best price: $8.02
Price in other shops:
Universal Principles of Designby William Lidwell, Kritina Holden, Jill Butler
Rockport Publishers; Published: 2003-10-01; Hardcover; Book
Best price: $23.90
Price in other shops:
Similar Books and other products
Social Marketing: Why should the Devil have all the best tunes?by Gerard Hastings
Butterworth-Heinemann; Published: 2007-07-02; Paperback; Book
Best price: $39.55
Price in other shops:
Making the News: A Guide for Activists and Nonprofitsby Jason Salzman
Basic Books; Published: 2003-07; Paperback; Book
Best price: $7.63
Price in other shops:
Designing Health Messages: Approaches from Communication Theory and Public Health PracticeSage Publications, Inc; Published: 1995-02-10; Paperback; Book
Best price: $39.99
Price in other shops:
Social Marketing: Influencing Behaviors for Goodby Philip Kotler, Nancy R. Lee
Sage Publications, Inc; Published: 2007-12-17; Paperback; Book
Best price: $43.03
Price in other shops:
Marketing in the Public Sector: A Roadmap for Improved Performanceby Philip Kotler, Nancy Lee
Wharton School Publishing; Published: 2006-10-26; Hardcover; Book
Best price: $21.24
Price in other shops:
News for a Change: An Advocate's Guide to Working with the Mediaby Lawrence Wallack, Katie Woodruff, Lori Elizabeth Dorfman, Iris Diaz
Sage Publications, Inc; Published: 1999-06-18; Paperback; Book
Best price: $42.83
Price in other shops:
The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policyby Richard Earle
McGraw-Hill; Published: 2002-01-15; Paperback; Book
Best price: $8.93
Price in other shops:
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)by Doug McKenzie-Mohr, William Smith
New Society Publishers; Published: 1999-06-29; Paperback; Book
Best price: $7.50
Price in other shops:
Hands-On Social Marketing: A Step-by-Step Guideby Nedra Kline Weinreich
Sage Publications, Inc; Published: 1999-06-14; Paperback; Book
Best price: $53.93
Price in other shops:
Social Marketing in the 21st Centuryby Alan R. Andreasen
Sage Publications, Inc; Published: 2005-11-30; Paperback; Book
Best price: $34.34
Price in other shops: