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 DigiMarketing: The Essential Guide to New Media and Digital MarketingBest Price: $16.65 Kent & Wertime's 'DigiMarketing' provides a great overview of the marketing landscape, which... |  Differentiate or Die: Survival in Our Era of Killer CompetitionBest Price: $13.55 Maybe, I am spoiled by Dan Kennedy's books about marketing, but I found this book very decent... |  Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery IndexBest Price: $13.85 This book can give some ideas on layouts, but the designs on it are very dated. So if you want... |  Zero Resistance SellingBest Price: $7.47 Maltz is credited with authoring this book, but several other people copped his voice and ... |  Dalrymple's Sales Management: Concepts and CasesBest Price: $21.22 Get the hands-on experience you need to succeed Effective sales management not... |
 The Business Planning GuideBest Price: $11.52 The most comprehensive guide to writing a business plan and/or financial proposal that I have found. |  Itil Lifecycle Publication Suite, Version 3: Continual Service Improvement, Service Operation, Service Strategy, Service Transition, Service DesignBest Price: $520.52 There will be many that feel ITIL v3 is lacking in parts, however, these will be the same people... |  Get More Referrals Now!Best Price: $6.49 I've read and shared many ideas in this book with my colleagues. Worth the money. |  You Made It, Now Sell It (The Ultimate Guide To Selling Your Handmade Jewelry)Best Price: $19.95 You Made It, Now You Sell It (The Ultimate Guide To Selling You Handmade Jewelry) I bought this... |  Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)Best Price: $8.88 Doug is a great writer and really knows the subject matter. If you are interested in CBSM... |
 Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)Best Price: $24.98 I started a consulting business months ago, and before I created a web site for it I read much... |  Sports Marketing: A Strategic PerspectiveBest Price: $75.00 It tackles the various topics in sports marketing with great clarity and all the chapters... |  Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)Best Price: $92.25 This book is targeted for those who need to learn the marketing research process and basic data... |  Marketing 10e: Marketing in the 21st CenturyBest Price: $82.23 The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation... |  Marketing Your Retail Store in the Internet AgeBest Price: $14.72 Very well written and enjoyable to read. It has encouraged me to do some side business, which I... |
 Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)Best Price: $17.06 So I just set up my first website and didn't have a clue how to get "Optimized" until... |  The Solution Selling FieldbookBest Price: $17.99 Solution Selling is very effective in defining a model for the tactical part of a sales... |  Real Estate Rainmaker: Guide to Online MarketingBest Price: $16.49 Full of tips easy to use and fuul with tools to sell your web site right away. |  Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROIBest Price: $13.89 It's fairly good book, though personally I liked more: Managing Sales Leads: Turning Cold... |  Rainmaking Made Simple: What Every Professional Must KnowBest Price: $18.68 I've read a lot of these types of books, being a reformed "I went to law school so I... |
 How to Become a Million Dollar Real Estate Agent in Your First Year: What Smart Agents Need to Know Explained SimplyBest Price: $13.50 As a new member to the realestate community I was very nervous as to how I would make a good... |  Marketing ExpressBest Price: $49.54 Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e.... |  Mr. Shmooze: The Art and Science of Selling Through RelationshipsBest Price: $11.25 Great book that will get you thinking about elevating your game. Specifically applying creative... |  The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)Best Price: $15.16 There's so much valuable information in here. I wear several hats, as an activist, news and... |  The Insider's Guide to Independent Film DistributionBest Price: $15.65 For those of you who are independent filmmakers, regardless of whether or not you are just about... |
 If You Want It Done Right, You Don't Have to Do It Yourself!: The Power of Effective DelegationBest Price: $6.36 The ability to effectively delegate is one of the most important attributes of a strong leader.... |  The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable ClientsBest Price: $5.98 At 285 pages, this is one of the most densely-packed business books you'll ever own. Much of the... |  Contemporary Direct MarketingBest Price: $76.88 Unique in its incredible thoroughness, this is the most comprehensive direct/interactive... |  Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales ForceBest Price: $8.50 I have found that most books about marketing are about someone's one success in the past and... |  The 25 Most Common Sales Mistakes ... and How to Avoid ThemBest Price: $2.89 It's a small book but it does pack a punch. Most of the 25 mistakes to avoid are kind of... |
 Marketing Warfare: 20th Anniversary EditionBest Price: $14.69 If you are looking for a book to help influence your strategies when it comes to marketing this... |  The Handbook of Strategic Public Relations and Integrated CommunicationsBest Price: $31.76 I think this is one of the most comprehensive and cientific book on Public Relations and... |  The Anatomy of Buzz: How to Create Word of Mouth MarketingBest Price: $6.99 I found this book to be a great introduction to the idea of buzz marketing. Like its title... |  The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated EditionBest Price: $11.20 Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising... |  ConsumersBest Price: $44.68 I cannot believe the bargain I got! I saved $75 by buying this book through Amazon that at the... |
 The Fall of Advertising and the Rise of PRBest Price: $4.20 The Fall of Advertising and The Rise of PR is a well-argued case on the role of PR versus the... |  The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your LifeBest Price: $8.88 This book could work if the goal is to introduce an investor to the concept of efficient markets... |  eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBayBest Price: $15.42 I actually like this book because it does exactly what is claimed, which is to describe methods... |  The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip ConsumerismBest Price: $10.99 America does have a lot of culture though whatever culture you may find, it in all probability... |  Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall Books)Best Price: $12.00 This book is an excellent tool. It focuses very specifically on effectively creating a business... |
 The Elusive Fan: Reinventing Sports in a Crowded MarketplaceBest Price: $19.77 Although the Elusive Fan is written for sports marketing and managers in mind, the concepts are... |  Marketing ResearchBest Price: $64.58 In Marketing Research, the authors offer undergraduate and MBA students a compelling... |  Sales Force ManagementBest Price: $128.42 This text is well written and easy to follow. The case analysis included are modern and very... |  Sales Closing for DummiesBest Price: $6.90 Seems reasonably concise and is organized in a logical manner. It helps to have read the... |  You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful SellingBest Price: $49.93 I think the sales process has been taken to new heights. THe psychology of sales and training... |
 Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!Best Price: $13.35 The Internet Cash Machine is an excellent book for anyone wishing to get into the Internet... |  Mastering the Complex Sale: How to Compete and Win When the Stakes are High!Best Price: $10.94 I found this gem in a West Coast airport. I bought it partly because I have spent 20 years... |  Strategic Database MarketingBest Price: $26.68 Arthur Hughes is a database guru. This books teaches you how to start and develop a customer... |  Mobile Advertising: Supercharge Your Brand in the Exploding Wireless MarketBest Price: $14.97 This is an interesting book about the people who are looking for more detailed information about... |  Small Business Marketing for Dummies, Second EditionBest Price: $7.43 I'm a big fan of this line of books. This one is great even if you work for a large... |
 Stephan Schiffman's Telesales: America's #1 Corporate Sales Trainer Shows You How to Boost Your Phone SalesBest Price: $6.19 Book was very helpful in giving me a basic understanding of telesales in general. I used a... |  Neuromarketing: Understanding the Buy Buttons in Your Customer's BrainBest Price: $11.00 This book's title was simply disappointing. It does not go into any depth on cognitive science,... |  Human Relations: Interpersonal Job-Oriented Skills (9th Edition)Best Price: $31.97 Accomplished author and national speaker, Andrew DuBrin brings his expertise of Human Relations... |  Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second EditionBest Price: $6.50 this book its amazing from the first page, im sure this will help to all students and people in... |  Facebook: The Missing ManualBest Price: $10.50 I bought both this and Facebook For Dummies (For Dummies (Computer/Tech)). This book did... |
 My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)Best Price: $7.20 This is the seed book on advertising and copywriting. It's a short book. The ideas in it are... | ||||
Marketing & Sales Books
See also for Marketing & Sales Books