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 Clear Vision: The Story of Clear Channel CommunicationsBest Price: $8.75 Don't expect an objective look at Clear Channel as a company, nor it's officer. Nary an... |  Becoming a Rainmaker: Creating a Downpour of Serious MoneyBest Price: $29.95 Having just read, "The Art of Selling to the Affluent," by Matt Oechsli, my mindset... |  Sold!: Direct Marketing for the Real Estate ProBest Price: $12.36 Some great ideas on setting up a farm and marketing to it. Some of the ideas seem to be more... |  Robin Hood Marketing: Stealing Corporate Savvy to Sell Just CausesBest Price: $12.97 We all have causes. These are the good things in life that make us human and happy. Most times,... |  Supply Chain Management (3rd Edition)Best Price: $67.64 As Sunil Chopra and Peter Meindl explain in their Preface, the purpose of their book is to help... |
 The Inventor's Bible: How to Market and License Your Brilliant IdeasBest Price: $15.65 This book is well worth reading. It covers a variety of topics and presents realistic... |  The Word of Mouth Manual: Volume IIBest Price: $34.86 I am a BZZ Agent so I got to download a free copy of The Word of Mouth Manual Volume ll. I... |  The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated EditionBest Price: $11.20 Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising... |  Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's OfficeBest Price: $10.46 This book was recommended by a friend who is very successful in sales. I am not quite done... |  A Year Without "Made in China": One Family's True Life Adventure in the Global EconomyBest Price: $11.85 This book is light reading; with 227 pages it's a quick read and at times funny and insightful. ... |
 Branding for NonprofitsBest Price: $11.43 This is a great book that sheds a lot of insight on working with nonprofits. The examples that... |  The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesBest Price: $17.74 I was disappointed by the lack of rigorous thinking in this book. Sure, different companies... |  Consumer BehaviorBest Price: $86.05 NEW AND KEY FEATURES * Consumer Decision Prosess (CDP): To bring together information from... |  Re-Imagine!: Business Excellence in a Disruptive AgeBest Price: $8.70 This is the best business book I have ever read. The writing and style of the book is very... |  How to Open & Operate a Financially Successful Web-Based Business: With Companion CD-ROMBest Price: $22.06 Haven't we all had dreams of working from home in our pajamas, being our own boss, with no one... |
 Advertising For Dummies (For Dummies (Business & Personal Finance))Best Price: $7.99 Por any new publicist or advertiser... this is a perfect guide to start really working on what... |  Ethical Theory and Business (7th Edition)Best Price: $26.00 Used for one of my MBA courses. I wish the book had explained more in detail on how one... |  Public Relations: Strategies and Tactics (8th Edition)Best Price: $29.84 I have used previous editions in the classroom but this one is even more thorough and has... |  Selling: Powerful New Strategies for Sales SuccessBest Price: $29.95 This book EXCEEDED my expectations! After skipping around the book by my interests and... |  Born to Buy: The Commercialized Child and the New Consumer CultureBest Price: $5.75 Well researched and horrifying, it's all true. You may want to pick up a book on homeschooling... |
 My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)Best Price: $7.20 This is the seed book on advertising and copywriting. It's a short book. The ideas in it are... |  Sports Marketing: A Strategic PerspectiveBest Price: $82.41 It tackles the various topics in sports marketing with great clarity and all the chapters... |  Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)Best Price: $10.00 I will be using Sandra's title as a recommended resource in my upcoming High Profile Hiatus:... |  Start Your Own Information Marketing Business (Entrepreneur's Startup)Best Price: $11.56 I am in the Information Marketing Business. I can honestly say that the info-biz is a recession... |  Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs ThemBest Price: $11.08 Watch Video Here: http://www.amazon.com/review/R1BX6BI1LOESET Can We Do That?! Outrageous PR... |
 Close the Deal: 120 Checklists for Sales SuccessBest Price: $4.76 This has some good info in it for a salesperson. I thought it was a little slow of a read though. |  Don't Keep Me A Secret: Proven Tactics to Get Referrals and IntroductionsBest Price: $8.74 This is absolutely one of the best books I've read in 2007. It is a book that I plan on reading... |  Effective Public Relations (9th Edition) (Effective Public Relations)Best Price: $97.01 This is a very good text for an overview of public relations, and is one recommended by PRSA as... |  The Sales Manager's Success ManualBest Price: $12.94 There are a lot of books on selling that promote a particular point of view or singular set of... |  Managing Brand EquityBest Price: $7.27 I read this book from the library, but as it is a book to be kept in the personal library,... |
 At Your Service: A Hands-On Guide to the Professional Dining RoomBest Price: $15.00 I only bought this book for my Restaurant Management class homework. I was suprised to find out... |  The Inside AdvantageBest Price: $8.99 This is one of the best books on defining ones business and doing it right. I was totally... |  Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never FindBest Price: $18.66 This is a great book for graphic designers, and as a teacher i am, i think this will be a great... |  Beyond Buzz: The Next Generation of Word-of-Mouth MarketingBest Price: $4.97 Every once in a while, a book comes along that changes the way we view the world of business,... |  The Guerrilla Marketing Handbook (Guerrilla Marketing)Best Price: $2.65 The authors' use of the term "guerilla marketing" is completely inaccurate. This book... |
 The Handbook of Strategic Public Relations and Integrated CommunicationsBest Price: $32.34 I think this is one of the most comprehensive and cientific book on Public Relations and... |  Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised EditionBest Price: $10.00 This book is not nearly as helpful as I had hoped. If you want to read to entire book, you'll... |  The Open Brand: When Push Comes to Pull in a Web-Made WorldBest Price: $12.25 ...but it is not bad at all either. Is is mostly focused on branding for the Internet and not... |  Master Data Management and Customer Data Integration for a Global EnterpriseBest Price: $29.43 This book is a great compendium of current technology and business issues around MDM and CDI,... |  More Build It Big: 101 Insider Secrets from Top Direct Selling ExpertsBest Price: $7.58 I thought this book was OK. The article contributors could certainly write well, so I can't be... |
 Advertising Photography: A Straightforward Guide to a Complex IndustryBest Price: $22.00 I bought the book. Two, by accident. Started to read it and thought "I know someone who... |  The Price Advantage (Wiley Finance)Best Price: $40.29 This book is very easy and understandable written. It covers pricing strategy in a practical... |  Pricing Photography: The Complete Guide to Assignment & Stock PricesBest Price: $14.28 I can't encourage you enough to know the information in this book. There are even forms in the... |  Myspace Music Profit Monster!: Proven Online Marketing Strategies!Best Price: $14.40 I must say I was very surprised at how good this book was! Yes there were basic things included... |  Differentiate or Die: Survival in Our Era of Killer CompetitionBest Price: $13.60 Definitely it is a must read for all the bussines people. Jack Trout is the best |
 Data Mining Techniques: For Marketing, Sales, and Customer Relationship ManagementBest Price: $16.55 As a novice to data mining, I was searching for a book that would explain the concepts, NOT... |  New Products Management (Mcgraw Hill/Irwin Series in Marketing)Best Price: $26.00 Great book for providing a baseline for developing new products. New product examples are... |  Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We EatBest Price: $12.95 Rarely do any of us get a glimpse so throughout into a governmental body as large as the FDA. ... |  How Brands Become Icons: The Principles of Cultural BrandingBest Price: $10.07 The author points out correctly in my opinion how culture matters. In other words, in order for... |  Prospecting Your Way to Sales SuccessBest Price: $13.49 This is a book that surprised me. Based on the age of this book I expected tired and old advice... |
 Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)Best Price: $44.85 I used the 5e/International Edition of the book "Marketing Strategy: A Decision-Focused... |  Chief Customer Officer : Getting Past Lip Service to Passionate ActionBest Price: $14.95 If the "customer is always right," the next question is, "Why do so many... |  Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery IndexBest Price: $7.38 This book can give some ideas on layouts, but the designs on it are very dated. So if you want... |  The Hidden PersuadersBest Price: $8.91 The content of this book is excellent, and still amazingly relevant 50 years after it was... | |
Marketing & Sales Books
See also for Marketing & Sales Books