Marketing & Sales Books


The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth Best Price: $11.14 This book is the most beneficial , most informational step by step guide to success for the...	Best Practice Cases in Branding (3rd Edition) Best Price: $40.50 I have used the previous edition of this text in my Brand Management class. This edition...	How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets Best Price: $15.65 I have always been inspired by Tom. Never have I read a better, more helpful and concise book. ...	Cold Calling Techniques: That Really Work (Cold Calling Techniques) Best Price: $5.10 Cold Calling Techniques: (That Really Work!) is not just for tele-marketers. It is a must read...	Google AdSense For Dummies (For Dummies (Computer/Tech)) Best Price: $14.81 Thank goodness I read this (c) 2008 gem before I set up my Google account! Google had just...



Say It With Charts: The Executive's Guide to Visual Communication Best Price: $10.00 The first thing to say about this book is when it comes to presenting numbers McKinsey rocks....	Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing) Best Price: $24.76 Excellent book both in terms of framework and use of practical examples.Comprehensive...	Primer of Public Relations Research Best Price: $39.20 this book is perfect to that research is very important tool for public relations practioners ....	Build It Big: 101 Insider Secrets from Top Direct Selling Experts Best Price: $7.88 I purchase this booking looking for ideas on how to run a successful party plan business but was...	International Marketing Best Price: $95.00 I purchased this as the textbook for an MBA class and I give it high marks for both read-ability...



Strategic Planning for Public Relations Best Price: $46.16 It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of...	Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Best Price: $4.16 Classic textbook style. Lots of charts and good information. Moore's writing style is basic...	Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation Best Price: $5.52 Customer service seems to be one of those things that everybody complains about, and it is also...	Innovation: The Five Disciplines for Creating What Customers Want Best Price: $8.43 This book is not about innovation - it is about focus on what adds value instead of...	The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization Best Price: $12.30 we purchased this book for everyone in our office - in hopes that each person would gain one...

Real Estate Market Analysis: A Case Study Approach Best Price: $75.16 This book is written like a textbook - starting with the most basic concepts - but moves on to...	Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Best Price: $3.24 The problem with any "how to sell" book like this is, until you can integrate the...	Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist) Best Price: $12.18 Art Marketing 101 is really aimed at emerging artists who would like to start selling their...	Advertising by Design: Creating Visual Communications with Graphic Impact Best Price: $37.03 This book's just fantastic to jumpstart and dive into advertising creative process! no matter if...	The Fall of Advertising and the Rise of PR Best Price: $6.99 The Fall of Advertising and The Rise of PR is a well-argued case on the role of PR versus the...

Public Relations Cases Best Price: $74.78 I read this book for a class; changed my major to public relations the day I read the last page....	Understanding Research: Becoming a Competent and Critical Consumer Best Price: $29.00 This is a good book for breaking down and analyzing research papers. It goes step by step and...	Comparative Politics: Domestic Responses to Global Challenges Best Price: $114.36 As an AP Comparative Politics teacher, I have taught out of both the 4th and 5th editions of...	Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs Best Price: $14.95 Excellent book. Gives good overview about how to begin selling on amazon. Also gives excellent...	Sales: A Systems Approach (Casebook) (Casebook) Best Price: $95.55

2008 Official Vintage Guitar Magazine Price Guide Best Price: $17.30 This book is in my top 10 list of best bathroom reading material.It doesn't have every product...	ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game Best Price: $14.77 This is such a great read! The tools given were very useful and easy to implement. I definitely...	Cengage Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books) Best Price: $47.34 This book gives good insight into the PR field and makes good reading material	Marketing to the Affluent Best Price: $12.04 If you're looking to become involved in personal selling to high net worth individuals this book...	Human Relations: Interpersonal Job-Oriented Skills (9th Edition) Best Price: $31.97 Accomplished author and national speaker, Andrew DuBrin brings his expertise of Human Relations...

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort Best Price: $11.07 Get Slightly Famous by Steven van Yoder is a book every small business owner should take the...	Emotional Branding: The New Paradigm for Connecting Brands to People Best Price: $11.00 As a personal branding coach, I have read many books and publications watching for trends, and...	Business and Society: Ethics and Stakeholder Management (with InfoTrac?) Best Price: $75.97 This book was a great tool for inserting ethics into a business course at University. ...	New Product Management Best Price: $53.89 Great book for providing a baseline for developing new products. New product examples are...	Creative Strategy in Advertising Best Price: $100.00 I have had much success with this book. My professor is the editor of a widely read prestigious...

Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers Best Price: $7.18 Our company employs Gallup to do their strengths training and everyone of our sales reps gets...	Start Your Own Blogging Business (Startup) Best Price: $8.76 Start your Own Blogging Business is short but dense with info. With absolutely no fluff, the...	The New Boss: How to Survive the First 100 Days Best Price: $16.47 Political observers have long attached a near-talismanic status to the first 100 days of a new...	Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser Best Price: $3.29 this is an understated gem of a book. typically you find the core of a book lying within a few...	Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) Best Price: $72.95 Received item in a good condition and made special provisions to send it faster due to my...

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy Best Price: $13.44 Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy is a useful book...	Lovemarks: The Future Beyond Brands Best Price: $14.99 This is a good book for the entrepreneur who is interested in setting thier business apart from...	The Sales Bible: The Ultimate Sales Resource, Revised Edition Best Price: $8.99 Okay - full disclosure - I know the author and consider him a friend. He's also a client, and...	Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today Best Price: $10.97 Richards provides many different stories from both small and large businesses which were...	Developing Business Strategies, 6th Edition Best Price: $25.02 I enjoyed reading this book which I found to be fascinating and enlightening. The book describes...

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Best Price: $28.02 This book is very practical and has many workable ideas that will work in the academic...	The Fundraising Habits of Supremely Successful Boards: A 59-minute Guide to Ensuring Your Organization's Future Best Price: $13.25 I serve on one non-profit Board, so naturally when I was browsing and came across THE...	Retail Buying (8th Edition) Best Price: $53.89 I bought this book for my merchandising principles class at the fashion school. I never once...	The Marketing Game! (with student CD ROM) Best Price: $45.99 The reason I bought this item is to adhance my understanding of Marketing. This gives you the...	The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Best Price: $12.47 This book is primarily a compilation of material available elsewhere either in other books of...

Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It! Best Price: $7.56 I have read numerous books on customer service and most of them bore me, few provide any new...	Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) Best Price: $8.88 Doug is a great writer and really knows the subject matter. If you are interested in CBSM...	Mavericks at Work: Why the Most Original Minds in Business Win Best Price: $5.99 There are plenty of people who like to be mavericks, do their own thing, and go against the...	Make a Fortune Promoting Other People's Stuff Online Best Price: $11.84 After purchasing & reviewing this book I was a little surprised by the high star rating it...	Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Best Price: $7.99 A simply unputdownable book that I read over the weekend and finished during an extended lunch...

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Marketing & Sales Books

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