Marketing & Sales Books


Essentials of MarketingEssentials of Marketing
Best Price: $129.00
This book basically covers it all from basic concepts to how to market a retail chain. It serves...
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for LifeThe Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
Best Price: $14.26
Many pages are folded in half; I wrote notes everywhere, and highlighted many lines. It had to...
Titanium eBay:: A Tactical Guide to Becoming a Millionaire PowerSellerTitanium eBay:: A Tactical Guide to Becoming a Millionaire PowerSeller
Best Price: $13.29
I loved this book... It has a very broad look into opening a Ebay business. It starts with...
Contemporary MarketingContemporary Marketing
Best Price: $30.00
This book was as good as the class I took. Take it how you want it, if you like marketing your...
The Psychology Of Selling: The Art of Closing SalesThe Psychology Of Selling: The Art of Closing Sales
Best Price: $10.16
This is a great way to get over some of the hang ups we have about selling to people. It is...


You, Inc.: The Art of Selling YourselfYou, Inc.: The Art of Selling Yourself
Best Price: $12.53
While this book is short, it's also dense with life-changing suggestions. It's format makes it...
Preface to Marketing ManagementPreface to Marketing Management
Best Price: $81.89
I buy this wrong book with the same name as the book I want. but it's cheap.
Advertising: Concept and Copy, Second EditionAdvertising: Concept and Copy, Second Edition
Best Price: $30.00
This book will give you a good and serious all-around the world of advertising. There's always...
We: The Ideal Customer RelationshipWe: The Ideal Customer Relationship
Best Price: $14.93
We: The Ideal Customer Relationship by Steve Yastrow The Failure of Marketing by Jack Trytten ...
Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)
Best Price: $35.43
A very informative book, however it is easy to see that it was written by professors. The book...


Fundamentals of SellingFundamentals of Selling
Best Price: $103.85
Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give...
Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more)Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more)
Best Price: $35.98
There is no point in publishing a website if no-one sees it. In this book, Samuel Blankson has...
Hope Is Not a Strategy: The 6 Keys to Winning the Complex SaleHope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
Best Price: $4.49
I thought it was well written and insightful - yes, its somewhat dated now, but the principles...
Killer Web Content: Make the Sale, Deliver the Service, Build the BrandKiller Web Content: Make the Sale, Deliver the Service, Build the Brand
Best Price: $14.98
Un libro de facil lectura y que te abre la mente, para el desarrollador com?n como yo.
The Cluetrain Manifesto: The End of Business as UsualThe Cluetrain Manifesto: The End of Business as Usual
Best Price: $1.52
This book is a wake-up call for organizations that want to embrace the internet. It advocates...

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)
Best Price: $118.25
While marketing is a complex subject, the authors are so caught up in the sounds of their...
Global Marketing ManagementGlobal Marketing Management
Best Price: $41.35
Kotabe/Helsen team has really set the standard for the international marketing textbook market. ...
Google Analytics 2.0Google Analytics 2.0
Best Price: $11.08
Once you get through the first half of the book - which is almost all an introduction to...
Basic Marketing ResearchBasic Marketing Research
Best Price: $118.99
I was really impressed by how well this book's content corresponds to its title. If you are just...
Website Optimization: Speed, Search Engine & Conversion Rate SecretsWebsite Optimization: Speed, Search Engine & Conversion Rate Secrets
Best Price: $19.99
I sometimes marvel at how much certain authors can pack into a few hundred pages. That's...

Let's Get Real or Let's Not PlayLet's Get Real or Let's Not Play
Best Price: $10.00
This is the best business book I have ever read. If you are in any industry and in role within...
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla MarketingGuerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Best Price: $12.70
This was not my first book in the Guerrilla Marketing series. I have a great deal of respect...
Microsoft Dynamics CRM 4 For Dummies (For Dummies (Computer/Tech))Microsoft Dynamics CRM 4 For Dummies (For Dummies (Computer/Tech))
Best Price: $13.87
Customer relationship management, or CRM, is certainly a hot topic in business today. If you...
Selling Today: Creating Customer Value, 10th EditionSelling Today: Creating Customer Value, 10th Edition
Best Price: $85.00
this book has helped me in class so much thanks so much for letting me have it
The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive CultureThe Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
Best Price: $12.47
Very up-to-date book. Right on top of one of the most important Megatrends of 21st century, the...

Now Is Gone: A Primer on New Media for Executives and EntrepreneursNow Is Gone: A Primer on New Media for Executives and Entrepreneurs
Best Price: $8.87
Marketing and PR professionals who successfully make the transition to the world of social media...
Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into PatientsSelling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
Best Price: $4.05
HEALTHY, WELL PEOPLE DO NOT MAKE DOCTORS RICH. THEY DO NOT MAKE DRUG COMPANY "CEO'S"...
Marketing with Online Learning Center Premium Content CardMarketing with Online Learning Center Premium Content Card
Best Price: $104.46
as I am currently studying for an MBA, I use this book as a course support. As the course will...
Marketing Mistakes and Successes (Marketing Mistakes)Marketing Mistakes and Successes (Marketing Mistakes)
Best Price: $46.08
The book was easy to read, used it for business cases that we had to analyze.
Public Relations: A Values-Driven Approach (4th Edition)Public Relations: A Values-Driven Approach (4th Edition)
Best Price: $55.85
The book is in good condition and arrived quickly after the order was placed. I'm satisfied...

Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
Best Price: $4.95
I first bought a copy of this book when it came out in the 80's. It's somewhat dated now...
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networksPlug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
Best Price: $17.05
This is a helpful book for navigating the waves of social networking. It's a quick read, with...
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time MarketersStartup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
Best Price: $5.45
Levinson's books get better with time. This is his best. Very sensible advice on marketing and...
Basic MarketingBasic Marketing
Best Price: $130.00
The AdSense Code: What Google Never Told You About Making Money with AdSenseThe AdSense Code: What Google Never Told You About Making Money with AdSense
Best Price: $15.15
*Joel Comm has help me to make money online with adsense. In fact, this is the first book I read...

Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your LifeFish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life
Best Price: $0.98
I have met Jim Bergquist (of Biz Futures, who does seminars on the Fish Philosophy)and been to...
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Best Price: $16.79
The concepts are revealing and helpful, but halfway reading it it becomes repetitive and boring....
The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big ThingThe Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
Best Price: $6.59
This is one of the most useful books I've read to date on bringing a product to market. It...
Confessions of an Advertising ManConfessions of an Advertising Man
Best Price: $10.11
This is a classic written by one of the legends of advertising. It is well written and easy to...
Public Relations Writing and Media Techniques (5th Edition)Public Relations Writing and Media Techniques (5th Edition)
Best Price: $83.61
While the book does a good job by touching on many -- if not all -- aspects of public relations...

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding ResultsHug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Best Price: $3.48
I facilitate a biz book club for a women's organization and we chose "Hug Your...
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets RevealedThe Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
Best Price: $12.47
The Ultimate Guide to Search Engine Marketing by Bruce C. Brown is a must read for anyone who...
Tom Hopkins Audio Sales CollectionTom Hopkins Audio Sales Collection
Best Price: $7.87
Twentysix years ago I went throught the complete Hopkins Master Selling book and tapes several...
Effective Public Relations (9th Edition) (Effective Public Relations)Effective Public Relations (9th Edition) (Effective Public Relations)
Best Price: $115.99
This is a very good text for an overview of public relations, and is one recommended by PRSA as...
Marketing ManagementMarketing Management
Best Price: $59.99
So-so book. Didn't follow along with our MBA class well - whether that is the teacher's fault...

Customer Service Training 101: Quick and Easy Techniques That Get Great ResultsCustomer Service Training 101: Quick and Easy Techniques That Get Great Results
Best Price: $12.95
This is a quick easy to read book. I was able to implement some of the games into a Customer...
Marketing ResearchMarketing Research
Best Price: $34.95
Everything was as seller stated, a brand new book on time! Very happy witht the purchase!
The Real Secrets of the Top 20%: How to Double Your Income Selling Over the PhoneThe Real Secrets of the Top 20%: How to Double Your Income Selling Over the Phone
Best Price: $12.96
About six months ago our company hired Mike to come in and train our Inside Sales team and help...
How to Get IdeasHow to Get Ideas
Best Price: $2.18
This book is a great book to read, the best thing it includes are quotes of famous people, which...
Implementing SAP ERP Sales & DistributionImplementing SAP ERP Sales & Distribution
Best Price: $37.45
Worth every penny, if you're learning SAP SD. I've purchased three SAP SD books and this is by...

Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Best Price: $8.53
"When I talk to groups of small business owners at workshops," writes John Jantsch,...
BE OUR GUESTBE OUR GUEST
Best Price: $6.03
An excellent book adaptable to almost any environment where customers are encountered. The...
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our CultureThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Best Price: $6.94
It's a great overiview of the search industry and its brief but intense history. However,...
CustomerCentric SellingCustomerCentric Selling
Best Price: $12.95
Read the book and get some great ideas... Take the class and look out world.. Awesome concepts...
The 25 Sales Habits of Highly Successful SalespeopleThe 25 Sales Habits of Highly Successful Salespeople
Best Price: $2.93
This book is more like an oversized pamphlet. It has about a 6th grade level of language and I...

What the Customer Wants You to Know: How Everybody Needs to Think Differently About SalesWhat the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
Best Price: $11.00
Ram Charan is outstanding at presenting the customer's perspective in the sales process. Often...
Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning CareersDiscover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers
Best Price: $7.49
If you are familiar with Strengthsfinder and you need to develop a sales force or, to a lesser...
Selling to Anyone Over the PhoneSelling to Anyone Over the Phone
Best Price: $8.82
This book is useless. The manner in which it is written is trite and patronizing. For example, ...
No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited GuideNo B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
Best Price: $4.93
Although, I am always little pathetic when it comes to Dan Kennedy books - I must say that this...
 
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Marketing & Sales Books
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