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 Contemporary AdvertisingBest Price: $118.95 I am pleased with the layout of the book. The topics are placed in a logical order and the... |  How I Raised Myself from Failure to Success in SellingBest Price: $7.32 You may never have heard of Frank Bettger (prounced Betch-er)but thousands of sales... |  Marketing Research Essentials with SPSSBest Price: $88.90 I had to buy this for a class and haven't really read much of it. I found it to be really dense... |  The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best CompaniesBest Price: $6.49 This book, together with "The New Conceptual Selling" should be mandatory for any... |  Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay ThereBest Price: $16.89 I believe this is my first review on Amazon, but please dont discount me as a newbie. I've been... |
 The SPIN Selling FieldbookBest Price: $5.22 This book is a 206 page powerhouse, but I want to direct you to pages 50 and 51: "The... |  BrandSimple: How the Best Brands Keep it Simple and SucceedBest Price: $8.78 I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall. he keeps... |  Truth, Lies and Advertising : The Art of Account PlanningBest Price: $22.27 The book was great and really gave me a breakdown of the different parts of the agency and how... |  The Garden Primer: Second EditionBest Price: $11.68 This book is excellent! It has great, detailed information and is well organized. It's a great... |  Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)Best Price: $6.68 I sent this back, not what I would call attitude elevating. This book is written in bullet... |
 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!Best Price: $5.95 It's easy to criticise this book and yet there are still a few interesting hypotheses here. ... |  Retailing ManagementBest Price: $126.50 Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. ... |  Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never FindBest Price: $19.80 This is a great book for graphic designers, and as a teacher i am, i think this will be a great... |  Go for No!Best Price: $11.95 Book is an easy read - Increase your success by failing faster by hearing no more often. Go for... |  Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBest Price: $18.66 On the treadmill of front-line marketing, it's easy to get caught up in the never-ending lists... |
 The New Influencers: A Marketer's Guide to the New Social MediaBest Price: $15.55 Books about Web tools and strategies for marketers tend to be written hastily, for two reasons:... |  Global Marketing ManagementBest Price: $50.41 Kotabe/Helsen team has really set the standard for the international marketing textbook market. ... |  Affluenza: The All-Consuming Epidemic (Bk Currents)Best Price: $12.11 I had to read this book for summer reading for an AP Gov course. It was a dreadful experience. ... |  Marketing for Hospitality and TourismBest Price: $82.95 This book is exactly what I needed. I bought through Amazon because the shipping was free and... |  Kleppner's Advertising Procedure (17th Edition)Best Price: $108.49 It could have been quicker in mailing, but good speed nonetheless. Product was in great condition. |
 Public Relations: Strategies and Tactics, Study Edition (8th Edition)Best Price: $30.71 How about Pearson Education, taking a best selling PR book and adding tear-out quizzes! ...for... |  The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They DoBest Price: $8.41 Although the writer mainly does his (extremely highly paid) work for marketing and advertising... |  The Future of Business: The EssentialsBest Price: $82.50 I thought this book gives you a tremendous amount of information. However I took a star off my... |  Marketing ResearchBest Price: $37.95 Everything was as seller stated, a brand new book on time! Very happy witht the purchase! |  The Experience Economy: Work Is Theater & Every Business a StageBest Price: $11.90 When asked to review JRR Tolkein's "Lord of the Rings" - Oxford Don and literary... |
 E-Commerce: Business,Technology, Society (4th Edition)Best Price: $125.00 I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every... |  A Technique for Producing Ideas (Advertising Age Classics Library)Best Price: $3.24 Just excellent! And, such a beautiful language too, like a poem! Read it, love it! |  Storyselling for Financial Advisors : How Top Producers SellBest Price: $16.65 An excellent book well written and easy to read with just enough detail to be informative... |  M: Marketing w/Review Cards & OLC Access CardBest Price: $59.17 M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with... |  Ambient Findability: What We Find Changes Who We BecomeBest Price: $16.00 I highly recommend this book by Peter Morville. His analysis of Internet user behavior and... |
 Strategic Brand Management (3rd Edition)Best Price: $49.99 exact product at an affordable price w a smooth transaction |  OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of IllusionBest Price: $12.35 A must read for any marketing specialist and for more than one C level executive. Hopefully, it... |  The New Elite: Inside the Minds of the Truly WealthyBest Price: $16.47 We are all fascinated by them--that enigmatic class of peo?ple often referred to as the rich.... |  Sport MarketingBest Price: $60.80 This book sets the standard for sport marketing literature. Sport Marketing provides a good... |  Microtrends: The Small Forces Behind Tomorrow's Big ChangesBest Price: $12.95 Mark Penn is amazing. Or rather, his method of using polls to track small trends among average... |
 Dare to Dream and Work to WinBest Price: $12.45 It is refreshing to read a MLM book that actually tells it like it is. Dr Barrett explains in... |  What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and ServicesBest Price: $12.99 Lots has been published on the Voice of the Customer and being Customer/Market Driven, but... |  Advertising Media Planning, Sixth EditionBest Price: $39.49 I got this book in order to refresh myself on the media planning process and it was very... |  The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or LessBest Price: $10.97 The Author has offered, in a very timid and unassuming way A TRUE MASTERPIECE. The book looks... |  Creative Advertising, Second EditionBest Price: $23.96 Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned... |
 Effective Public Relations (9th Edition) (Effective Public Relations)Best Price: $115.00 This is a very good text for an overview of public relations, and is one recommended by PRSA as... |  The 22 Immutable Laws of BrandingBest Price: $7.67 Good for branding basics, but once it dives into the "new world of the Internet" it... |  Marketing Channels: A Management ViewBest Price: $87.91 I have taught executives and students from this text. It is the best. For a relationship... |  Consumer BehaviorBest Price: $128.00 NEW AND KEY FEATURES * Consumer Decision Prosess (CDP): To bring together information from... |  Permission Marketing : Turning Strangers Into Friends And Friends Into CustomersBest Price: $5.73 This book changed my career - ever since reading it I've pushed the surf company that I work for... |
 Marketing with Online Learning Center Premium Content CardBest Price: $110.92 as I am currently studying for an MBA, I use this book as a course support. As the course will... |  The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web SiteBest Price: $16.00 I'm a newbie at selling books online with Amazon. I ordered 3 books (from Amazon - of course!)... |  The 45 Second Presentation That Will Change Your Life: The World's Best-Selling Network Marketing GuideBest Price: $6.01 If you want to succeed in Network Marketing you need a book to carry in your back pocket. This... |  Advertising: Concept and Copy, Second EditionBest Price: $30.25 This book will give you a good and serious all-around the world of advertising. There's always... |  Professional Selling: A Trust-Based ApproachBest Price: $76.10 I used parts of this book to teach my pro selling class this past spring (2007) at The... |
 Marketing StrategyBest Price: $97.66 Yes, I could not read this book. I bought it from Amazon and it wasn't delivered. ... |  How Customers Think: Essential Insights into the Mind of the MarketBest Price: $18.33 If a picture tells 1,000 words, and the average person uses 5-6 metaphors per minute, then... |  Essentials of Contemporary Advertising. William F. Arens, David H. SchaeferBest Price: $63.99 |  The Fall of Advertising and the Rise of PRBest Price: $5.99 The Fall of Advertising and The Rise of PR is a well-argued case on the role of PR versus the... |  Zig Ziglar's Secrets of Closing the SaleBest Price: $5.98 Putting myself in the place of a customer, I felt strong resistance to Ziglar's closing... |
 Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales ResultsBest Price: $10.88 Have you ever wondered why you sometimes feel as though you're not getting anywhere with a... | ||||
Marketing & Sales Books
See also for Marketing & Sales Books