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 Advertising and Integrated Brand PromotionBest Price: $162.36 I have this as a reference book and I just love it. It's great to have in your personal design... |  MarketingBest Price: $143.48 With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students... |  Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.Best Price: $14.00 While most people who have worked in the internet space are familiar with these concepts,... |  Consumer Behavior with DDB Life Style StudyTM Data DiskBest Price: $112.66 This is a fine reference work that is both up-to-date and with lots of case studies. I have used... |  The Mindbody Prescription: Healing the Body, Healing the PainBest Price: $7.04 The chapters on psychology may be a bit too detailed for most people, nevertheless, this is an... |
 Marketing Metrics: 50+ Metrics Every Executive Should MasterBest Price: $23.98 While most of these metrics are true, they are not always relevant. I guess if you use it as a... |  The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key StrategiesBest Price: $8.20 Haven't finished reading this yet, but Chet Holmes really offers some great insights into... |  The Sales Bible: The Ultimate Sales Resource, New EditionBest Price: $13.00 Save your 20 bucks and attend the yearly sales seminar your company sends you to anyway. Yet... |  The Brand Gap: Expanded EditionBest Price: $13.05 every person in marketing should read this book (several times). actually, EVERYBODY should... |  Economics of Public Issues, The (15th Edition)Best Price: $19.50 Best to read this one after Intro to Microeconomics or in a class where the instructor can set... |
 Internet Riches: The Simple Money-making Secrets of Online MillionairesBest Price: $3.98 Absolute beginners who know nothing about the Internet and/or business will probably find this... |  Word of Mouth Marketing: How Smart Companies Get People TalkingBest Price: $14.00 If you want to know how to do word-of-mouth marketing in a way that truly works, consult the... |  Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)Best Price: $38.00 This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting... |  Strategic Marketing Problems: Cases and Comments (11th Edition)Best Price: $120.00 I am taking an MBa- Marketing course. This text has great case studies and material. Thanks. |  Advanced Web Metrics with Google AnalyticsBest Price: $20.61 One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an... |
 eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 DaysBest Price: $17.05 This is one of the first books out with the newer format on ebay. Easy reading, easy to... |  Principles of Marketing (Principles of Marketing)Best Price: $40.00 I ordered this book for my marketing class over a month and a half ago and I never got it. My... |  The Ultimate Question: Driving Good Profits and True GrowthBest Price: $6.00 As the owner of a very small business I am not going to be implementing any type of large-scale... |  Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)Best Price: $90.00 Required textbook for a class I am taking. There was no indication I could find that this is the... |  OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of IllusionBest Price: $13.49 Some of the tendencies the author addresses in the advertising industry are indeed disturbing. ... |
 The Long Tail: Why the Future of Business is Selling Less of MoreBest Price: $3.89 The digital age has thrown a curve ball at traditional economic theory. Disrupting the... |  Always Be Testing: The Complete Guide to Google Website OptimizerBest Price: $16.09 Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need... |  Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)Best Price: $14.34 To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords.... |  Marketing Research Essentials with SPSSBest Price: $88.39 I had to buy this for a class and haven't really read much of it. I found it to be really dense... |  The Garden Primer: Second EditionBest Price: $11.66 This book is excellent! It has great, detailed information and is well organized. It's a great... |
 Selling the Invisible: A Field Guide to Modern MarketingBest Price: $4.94 This is not about tricking people... It's about the idea that your very best resource is YOU,... |  Advertising and Promotion: An Integrated Marketing Communications PerspectiveBest Price: $38.00 This has been a very informative book in relation to the information contained in it about media... |  Public Relations: Strategies and Tactics (8th Edition)Best Price: $39.50 I have used previous editions in the classroom but this one is even more thorough and has... |  Diffusion of Innovations, 5th EditionBest Price: $24.97 This is a very good book for those who are trying to understand how innovations can be adopted... |  Electronic CommerceBest Price: $42.00 I bought this book for a class at Strayer University-it's the textbook for an e-commerce class.... |
| Electronic Commerce Best Price: $42.00 I bought this book for a class at Strayer University-it's the textbook for an e-commerce class.... |  Ogilvy on AdvertisingBest Price: $12.95 A solid book that focuses on the basic fundamentals of advertising by one of the most respected... |  Contemporary Marketing 2009 UpdateBest Price: $119.02 Products often begin their lives as something extraordinary; and as they grow, they continue to... |  Meatball Sundae: Is Your Marketing out of Sync?Best Price: $13.39 Hi Seth, i have been following your blog like a year and reading your posts almost everyday.... |  Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service OrganizationsBest Price: $17.15 This book hardly needs my imprimatur, but I thought I would share my feelings about yet another... |
 How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No MoneyBest Price: $15.65 I read this book a few years back. This was a great reference book and starting point if you... |  MKTG (2007-2008 Edition)Best Price: $25.00 MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core... |  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!Best Price: $6.00 Reading the 22 Immutable Laws of Marketing is a lot like eating a Twinkie. It's light and yummy,... |  The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That SellsBest Price: $10.05 If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be... |  Advertising (8th Edition) (Advertising: Principles and Practice)Best Price: $138.66 Moriarty teaches students about effective marketing. The text covers the foundations of... |
 Marketing to the Social Web: How Digital Customer Communities Build Your BusinessBest Price: $13.00 Executive Summary: The book would be more appropriately entitled: "An introduction to Web... |  Retailing ManagementBest Price: $128.60 Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. ... |  Zag: The Number One Strategy of High-Performance BrandsBest Price: $14.74 Building brands is what my company does I have read MANY books on the subject and Marty with... |  The Complete Tightwad GazetteBest Price: $13.39 I am leading a frugal life these days after getting out of the rat race and finding that I have... |  How I Raised Myself from Failure to Success in SellingBest Price: $7.32 You may never have heard of Frank Bettger (prounced Betch-er)but thousands of sales... |
 Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)Best Price: $10.77 Luke Sullivan's tome to advertising is entertaining but showing it's age. While fun and crafted... |  Global Marketing (5th Edition)Best Price: $124.50 Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer... |  Product Design and DevelopmentBest Price: $62.41 Ulrich and Eppinger do a very nice job presenting the product development process. What I found... |  The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your OrganizationBest Price: $15.99 Having successfully written a good book - The Art of Innovation: Lessons in Creativity from... |  Contemporary AdvertisingBest Price: $115.00 This is not only contemporary, but comprhensive. An excellent text that covers the range of... |
 Marketing Research with SPSSBest Price: $57.52 From "problem definition" to "survey design" and "data analysis,"... |  Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)Best Price: $10.48 I sent this back, not what I would call attitude elevating. This book is written in bullet... |  BrandSimple: How the Best Brands Keep it Simple and SucceedBest Price: $8.83 I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall. he keeps... |  The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)Best Price: $50.49 If you are an enterpreneur and you want to know how to price your product, don't look any... |  Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)Best Price: $75.88 I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and... |
 Market-Based Management (5th Edition)Best Price: $109.35 This is a great book for managers who want to understand marketing better. It is truly... |  Selling: Building Partnerships w/ ACT! Express CDBest Price: $126.71 I didn't even open this book during my college 300 level course. If you've ever been in sales,... | |||
Marketing & Sales Books
See also for Marketing & Sales Books