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 A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First CenturyBest Price: $4.99 As someone who's new to the Branding craze I bought this book and I was very pleased with the... |  Managing Your Personal FinancesBest Price: $59.99 I worked with Dr. Ryan at Clackamas, and now it is 7 years later, and I am teaching Personal... |  Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's OfficeBest Price: $10.51 This book was recommended by a friend who is very successful in sales. I am not quite done... |  High Trust Selling: Make More Money in Less Time with Less StressBest Price: $4.40 High Trust Selling makes the sales process enjoyable and fulfilling. For every seller there is a... |  Steal These Ideas!: Marketing Secrets That Will Make You a StarBest Price: $8.45 Steve Cone forces you to think a bit and notice some of the more interesting marketing issues... |
 Vault Career Guide to Sales & Trading, 2nd Edition (Vault Career Guide to Sales & Training)Best Price: $18.70 Gives great insight into the world of sales and trading. The Q&A sections with salespeople... |  Master Data Management and Customer Data Integration for a Global EnterpriseBest Price: $29.35 This book is a great compendium of current technology and business issues around MDM and CDI,... |  Juicing the Orange: How to Turn Creativity into a Powerful Business AdvantageBest Price: $3.71 This is an excellent book. It's evident by their case studies and stories that Fallon is... |  Myspace Music Profit Monster!: Proven Online Marketing Strategies!Best Price: $13.97 I must say I was very surprised at how good this book was! Yes there were basic things included... |  Gateway to Sedona Visitor and Web GuideBest Price: $8.50 This book is printed using environmentally-friendly, "green" water-based materials.... |
 Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer NeedsBest Price: $27.00 Good overall review of Category management. Some subjects are discussed in more detail than... |  Syndicating Web Sites with RSS Feeds For Dummies ?Best Price: $7.19 The best part about this resource is that it assumes nothing. It takes a complete novice and... |  Marketing ResearchBest Price: $25.00 Everything was as seller stated, a brand new book on time! Very happy witht the purchase! |  Soft Selling in a Hard World: Plain Talk on the Art of Persuasion (2nd Edition-Revised & Updated)Best Price: $6.79 I am a Purchasing guy, and am always dealing with sales guys. Have been for 25 years. 5 years... |  Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable ClientsBest Price: $10.72 If you're a consultant/business owner, you need this book. Real life examples of how to market... |
 Corporate Social Responsibility: Doing the Most Good for Your Company and Your CauseBest Price: $19.38 This is an enlightening book on corporate social responsibility by knowledgeable authors. As a... |  The Seven Keys to Managing Strategic AccountsBest Price: $14.99 Over the last three years, we have been using "The Seven Keys..." as the bible to... |  At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then SoaredBest Price: $14.97 Praise for At the Crossroads The Remarkable CPA Firm that Nearly Crashed, then Soared ... |  The Say It With Charts Complete ToolkitBest Price: $31.69 The book is a classic in consulting. I purchased the "toolkit" thinking / hoping that... |  Power Position Your AgencyBest Price: $16.75 Book has a no nonsense, easy to apply approach that every current and future insurance agent... |
 Managing the Customer Experience: Turning customers into advocates (Financial Times Series)Best Price: $16.95 This book is a good resource for managers trying to develop brands where experience accounts for... |  We Are Smarter Than Me: How to Unleash the Power of Crowds in Your BusinessBest Price: $7.50 I'm a long time automotive entrepreneur, now making my business online communities and... |  Think!: Why Crucial Decisions Can't Be Made in the Blink of an EyeBest Price: $5.87 The right person could have taken this theme and written a really valuable and useful book. ... |  A Year Without "Made in China": One Family's True Life Adventure in the Global EconomyBest Price: $10.99 This book is light reading; with 227 pages it's a quick read and at times funny and insightful. ... |  Marketing and Promoting Your Own Seminars and WorkshopsBest Price: $14.95 I bought this book as I was discussing a start-up of a training workshop and consulting... |
 Neuromarketing: Understanding the Buy Buttons in Your Customer's BrainBest Price: $11.50 This book covers a lot of ground, but is essentially a sales manual that will teach you how to... |  The Fundamentals of Business-to-Business Sales & MarketingBest Price: $17.92 I need to say that after Lead Generation for the Complex Sale: Boost the Quality and Quantity of... |  Tea & Etiquette: Taking Tea for Business and Pleasure (Capital Lifestyles) (Capital Lifestyles)Best Price: $8.87 This is a wonderful little book. If you enjoy "all things tea" then this is the book... |  Pricing with Confidence: 10 Ways to Stop Leaving Money on the TableBest Price: $16.03 Buy the book. It's a good read for sales, customer service and yes, even accounting. |  Kellogg on Advertising and MediaBest Price: $14.97 Kellogg on Advertising & Media Marketing faces serious and disruptive changes,... |
 Customer Mania! It's Never Too Late to Build a Customer-Focused CompanyBest Price: $3.76 Former college instructor and journalist R. D.. Snowcroft presents The Blanchard Brothers Film... |  Getting business to come to youBest Price: $7.63 I ordered this book to expand my writing business. In the first 20 pages of it I've already... |  Persuasion EngineeringBest Price: $22.36 This is a very strange book. There are some helpful thoughts, if you can get past the bizzare... |  Advertising and Integrated Brand PromotionBest Price: $157.76 I have this as a reference book and I just love it. It's great to have in your personal design... |  Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)Best Price: $23.82 Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma) I would... |
 The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,Best Price: $6.99 "You know, only advertising men hold seminars and judge advertising. The public doesn't... |  The Psychology of Sales Call Reluctance: Earning What You're Worth in SalesBest Price: $14.91 It would be extremely interesting to know the exact percentage of people who have purchased this... |  The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional ServicesBest Price: $44.93 Ron Baker is doing for the professional services firms what Columbus and Pythagoras did for the... |  Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)Best Price: $48.46 Marketing Research is the global leader in marketing research because it demonstrates how to... |  Breakthrough Network Marketing Strategies For The Internet AgeBest Price: $8.09 I just finished reading this book and I have to say that the information is a valuable tool for... |
 Call Centers For Dummies (For Dummies (Computer/Tech))Best Price: $15.24 I'm a new call center manager and this book did a great job of explaining a lot of the basics. ... |  Marketing ROI : The Path to Campaign, Customer, and Corporate ProfitabilityBest Price: $19.00 I give this book four stars. The writing style is dull, but the content is intelligent and... |  Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay OffBest Price: $5.97 This book is about generating sales activity. It should appeal to anyone in sales who is tasked... |  Social Marketing: Influencing Behaviors for GoodBest Price: $52.00 I have adopted the new edition of Social Marketing for my Community Health course, HLED 410:... |  More Build It Big: 101 Insider Secrets from Top Direct Selling ExpertsBest Price: $4.92 I thought this book was OK. The article contributors could certainly write well, so I can't be... |
 The Nordstrom Way: The Inside Story of America's #1 Customer Service CompanyBest Price: $5.15 Nordstrom definetly have the best customer service. I had read about this and then whoile in the... |  Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us AllBest Price: $8.43 Great book on the history on advertising and what ads influenced the advertising field and still... |  Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and ContributionsBest Price: $11.34 Sandra Beckwith has put together a very readable book with practical insights for handling... |  Marketing Kit for Dummies (For Dummies (Business & Personal Finance))Best Price: $3.72 Ok, so you're a business owner.If you're in marketing, skip this. This is too simplified, to... |  Sport MarketingBest Price: $54.99 This book sets the standard for sport marketing literature. Sport Marketing provides a good... |
 Clear Vision: The Story of Clear Channel CommunicationsBest Price: $8.69 Don't expect an objective look at Clear Channel as a company, nor it's officer. Nary an... |  Never Hire a Bad Salesperson Again: Selecting Candidates Who Are Absolutely Driven to SucceedBest Price: $17.00 I read over 100 books on sales effectiveness a year and this book can save you and your company... |  The Purchasing and Supply Manager's Guide To The C.P.M. ExamBest Price: $31.49 Great book for summary of the CPM module knowledge base but there are flatly exam topics the... |  Luxury Fashion Branding: Trends, Tactics, TechniquesBest Price: $33.99 Luxury Fashion Branding gives a broad overview of all marketing aspects of this industry.... |  Ice to the Eskimos: How to Market a Product Nobody WantsBest Price: $11.87 This is the best book on marketing I have ever read. Since the first time I picked it up more... |
 Great American Billboards: 100 Years of History by the Side of the RoadBest Price: $7.53 The first thing that came mind when I looked through this book was why there were so many black... |  Let Them Eat Cake: Marketing Luxury to the Masses - As well as the ClassesBest Price: $16.46 Undiscovered information about the luxury fashion business. Realistic views with psychological... |  The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That WorkBest Price: $19.37 THis book is thorough and has all the tools and distinctions you need to design a great... | ||
Marketing & Sales Books
See also for Marketing & Sales Books