Marketing
by Roger A. Kerin, Steven W Hartley, Eric N. Berkowitz, William Rudelius
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Book Summary Information
Author: Eric N. Berkowitz, Roger A. Kerin, Steven W Hartley, William RudeliusEdition: Paperback
Published: 2005-04-01
ISBN: 0071116095
Publisher: McGraw-Hill Higher Education (ISE)
Book Reviews of Marketing
Book Review: Not For sale in North America
Summary: 2 Stars
I purchased this book under the impression that it was the 8th ed, which is was. However, it is the International Edition that is not even available for sale in North America (it even says it on the back cover). So, buyer beware it is not the same book as the regular 8th Edition!
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