Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
by Shaun Smith, Joe Wheeler
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Book Summary Information
Author: Joe Wheeler, Shaun SmithEdition: Paperback
Published: 2002-11-08
ISBN: 0273661957
Number of pages: 272
Publisher: FT Press
Book Reviews of Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
Book Review: Interesting and insightfull
Summary: 4 Stars
This book is a good resource for managers trying to develop brands where experience accounts for and important portion of the value perceived by the customer.
It is well structured, goes beyond the obvious.
Summary of Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
You need loyal customers, not just satisfied ones. Managing the Customer Experience: Turn Customers Into Advocates shows you how to manage your customer experience and reap the rewards.General Books
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