Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
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Book Summary Author: Chip Heath, Dan Heath Edition: Hardcover Audio: English (Original Language); English (Unknown); English (Published) Published: 2007-01-02 ISBN: 1400064287 Number of pages: 336 Publisher: Random House |
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Book Reviews of the Made to Stick: Why Some Ideas Survive and Others Die
Customer Review: Creative suggestions that writers and teachers can use
Summary: 5 Stars
Although aimed at a business audience, I found the authors' suggestions for effective communication equally applicable in classrooms and writing projects. Success in helping students learn or persuading readers follows from applying the "SUCCESs" formula: keep your message Simple but profound; spark interest by opening with the Unexpected; use Concrete examples rather than abstract formulations; make your message Credible by reporting from direct experience; draw people in with Emotional impact; and use Stories to make your message memorable and of human interest. The authors base their arguments on well-validated social-psychological principles but never let the science get in the way of their well-written recommendations. I highly recommend this book for teachers at every level of instruction and for authors who want to increase the impact of their written words.