Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
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Book Summary Information
Author: Chip Heath, Dan HeathReader: Charles Kahlenberg
Edition: Music CD
Audio: English (Original Language); English (Unknown); English (Published)
Format: Audiobook, Unabridged
Published: 2007-01-09
ISBN: 0739341340
Publisher: Random House Audio
Book Reviews of Made to Stick: Why Some Ideas Survive and Others Die
Book Review: Duct Tape and All...
Summary: 5 Stars
First, I must say the team that came up with the cover did a brilliant job. As a corporate director of human resources, I am continually engaged in sharing data with the field and also with my superiors. The techniques and tips in this book have been successfully deployed in my recent presentations. The improved feedback and real world observations prove that I am doing a better job at communicating our ideas.
I highly recommend this book to anyone that is engaged in a dynamic field such as human resources where the guide posts seem to move each week. When you have to get it right - EEOC, ADA, FMLA, etc., you want to ensure it sticks. Michael L. Gooch, SPHR - Author of Wingtips with Spurs
Summary of Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.
From the Hardcover edition.
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