Luxury Brand Management: A World of Privilege
by Michel Chevalier, Gerald Mazzalovo
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Book Summary Information
Author: Gerald Mazzalovo, Michel ChevalierEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-03-31
ISBN: 0470823267
Number of pages: 400
Publisher: Wiley
Book Reviews of Luxury Brand Management: A World of Privilege
Book Review: All you need to know!
Summary: 5 Stars
A GREAT book covering all the important aspects about luxury. Too often the business models and understanding of this industry are dismissed as "only about high prices." Nothing could be farther from the truth and this book proves that - the authors know what they are talking about. From the reserach, to the examples, to the theories and then conclusions drawn, this book has it all. As someone who works in this field, I say that with utmost confidence. If you want insight into luxury goods and the marketing behind it, get this!
Summary of Luxury Brand Management: A World of Privilege
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.Retailing Books
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