Lexus: The Relentless Pursuit
by Chester Dawson, J. Davis Illingworth
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Book Summary Information
Author: Chester Dawson, J. Davis IllingworthEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-09-06
ISBN: 0470821108
Number of pages: 280
Publisher: Wiley
Book Reviews of Lexus: The Relentless Pursuit
Book Review: Great Book
Summary: 5 Stars
This book is a must read for anyone interested Lexus or how to run a quality business.
Summary of Lexus: The Relentless Pursuit
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.Company Profiles Books
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