Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
by Janice (Ginny) Redish
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Book Summary Information
Author: Janice (Ginny) RedishEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-06-29
ISBN: 0123694868
Number of pages: 384
Publisher: Morgan Kaufmann
Book Reviews of Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
Book Review: Awesome book, awful title
Summary: 5 Stars
This is by far the book I most frequently recommend to folks, who are just beginning to grok content creation for the web. It *is* so different than sitting down to write a Word document- and this book masterfully outlines the hows and whys around that, in the most empowering way possible. It has saved me so much time going-in to documents and re-formatting everything for presentation on the web, on so many occasions. As a designer, I also appreciate how it outlines the client-nebulous process of Persona creation, and how it validates balanced information-design with laying-out typography, lists, bullets, headers, and hyperlinks.
Only frustration: The title makes it sound almost punitive... and I feel awkward recommending it to clients, as if I'm acknowledging they're doing something wrong and need to "let go" of what they're doing wrong. While, yes- duh- they're clearly in a space I'm working towards liberating them from... it's just an awkward stumbling point at a critical juncture before the lay person ultimately buys the book. I wish the title was more empowering, and a little less punitive. I feel that'd make it an easier buy for lay folks buying the book, as recommended to by their designers. "You're Not The Dummy: The Document Is!" (or, erm, something... :D)
Also- while I love Morgan-Kaufman's library, all of the books have the horsiest of layouts. They all "look" like stodgy computer books, and as a designer it's my purpose with clients to make their sites beautiful. It's also my purpose to bring the best Visual Designers onto projects I work on, and to prosthelitize the importance of Visual Design as a key component in usability, at every juncture. The latter is more a sidenote- fyi, if anyone's reading... I say the above with lots of love. Keep up the awesome repertoire!
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Summary of Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group
"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master ? Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
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