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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Book Summary
Author: Tim Ash
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-29
ISBN: 0470174625
Number of pages: 384
Publisher: Sybex
Accessories:
  • Search Engine Optimization: An Hour a Day
  • Search Engine Optimization: An Hour a Day
  • Actionable Web Analytics: Using Data to Make Smart Business Decisions
  • Web Analytics: An Hour a Day
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Book Reviews of the Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Customer Review: comprehensive and very readable
Summary: 5 Stars

This book is "meaty". Although it has many screenshot examples of landing pages issues, the book also has a lot of comprehensive and detailed discussion of important and diverse background materials. At times it reads like a graduate business school textbook on the subject, but a very readable one.

It is not about specific "one size fits all" landing pages. It shatters a lot of common assumptions about how to approach landing page design. Instead, it delves into the fundamental principles that allow you to design and test the best landing pages for your specific situation.

This book gives you new eyes with which to see opportunities for increased landing page efficiency and conversions. As a search engine marketer, this book is critical to my job success.

Highly recommended!
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