Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash
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Book Summary Information
Author: Tim AshEdition: Paperback
Published: 2008-01-29
ISBN: 0470174625
Number of pages: 360
Publisher: Sybex
Accessories:
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Search Engine Optimization: An Hour a Day
- Web Analytics: An Hour a Day
Book Reviews of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Book Review: Great for non-commercial webs as well!
Summary: 5 Stars
Could a book that would obviously be about grabbing a web surfer's attention for commercial purposes be helpful to someone who wasn't particularly concerned about `conversions'? In this case, absolutely yes. If you can allow your mind to think outside the box just a bit, this book can really provide some helpful advice which can be easily translated to your particular goal.
Mr. Ash assumes you know what you want to do but nevertheless gently nudges you with reminders of the many things which you should be considering. Complex - but necessary - concepts are explained in context and without boring definitions so that you can smile smugly with the sure and steadfast knowledge that you've always understood things like Full Factorial Non-Parametric Testing. After a few pages, you'll be eager to make meaningful changes to your own website!
Summary of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, ? gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.HTML, Graphics, & Design Books
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