Influencer: The Power to Change Anything
by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler
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Book Summary Information
Author: Al Switzler, David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillanEdition: Music CD
Format: Audiobook, Unabridged
Published: 2007-09-21
ISBN: 1598875760
Publisher: HighBridge Company
Book Reviews of Influencer: The Power to Change Anything
Book Review: So Many Useful Ideas
Summary: 5 Stars
In general, I am not easily impressed by these business books that purport give some great insight into how to make things work. If somebody really had the ability to "change anything" then he wouldn't be wasting time writing books, he'd be out there changing things, if not for the better, then to his advantage. With that caveat in mind, however, I have to say that I enjoyed this book.
There are a couple of reasons why I enjoyed it. First, it is so much better written than most. I don't know how its five authors actually collaborated to produce this volume but it reads very well. It doesn't show the effects of too many cooks. It delivers a series of very clear, easy to follow steps. If it doesn't support itself with a lot of quantitative research, it has a selection of well-chosen anecdotes. The Guinea worm stories and the Delancey Street stories have etched themselves into my memory. I've already shared them with a number of people.
Second, the six sources of influence, the elucidation of which takes up the bulk of the book, are simple to understand and seem very reasonable. In fact, most of us have used or experienced each of the types of influence before. It is the author's cleverness to synthesize them for us. Not only that, that demonstrate how to use them effectively. Ultimately, they make the point that, to have real success in influencing others, you must use as many of the sources of influence as possible, preferably all of them. Too often, change doesn't happen because we don't use all the sources of influence available to us.
Like many books of this type, it wouldn't have suffered any by being a little bit more compact. Still, as someone who works for change in my day to day life, I was able to draw a lot of useful information out of it. Perhaps more useful things than in any book I've ready recently. That's high praise indeed.
Summary of Influencer: The Power to Change Anything
"From the New York Times bestselling authors of Crucial Conversations . . . Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors—principles almost anyone can apply to change almost anything."
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