Influence: The Psychology of Persuasion
by Robert B. Cialdini
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Book Summary Information
Author: Robert B. CialdiniEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1998-10-07
ISBN: 0688128165
Number of pages: 336
Publisher: Collins
Summary of Influence: The Psychology of Persuasion
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
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