Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
by Joe Vitale
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Book Summary Information
Author: Joe VitaleEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-12-22
ISBN: 0470009799
Number of pages: 288
Publisher: Wiley
Book Reviews of Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Book Review: Immensely Effective!
Summary: 5 Stars
Every once in awhile you come across a book that effectively teaches. But this time, I ran across a book that also inspires! I have spent the last decade as a Technical Writer and Short Story/Poetry author. I soon discovered that my hardline technical approach was literally sucking the life out of my writing. Like a piece of stale bread, my writing was edible and nourishing, but it damn sure wasn't a fresh Kaiser roll!
Joe Vitale's book starts by clarifying the misconceptions of hypnosis. You learn the power of the "waking trance", the power of suggestion and motivation. Then his book applies powers of suggestion, inspiration and motivation by revealing powerful tools and techniques for injecting writing with emotional and intellectual sizzle. Your writing will no longer just fill space on a page. Your words will jump to life, filling your reader's mind with visualizations, moving the reader, motivating the reader, and inspiring the reader. Your writing will change from a mindless chunk of garbled information to a beacon illuminating the reader through your story or guiding the reader to your treasure of knowledge.
This is a must-read for the serious writer who wishes to touch his readers. Not just for authors and "fluff manufacturers". The marketing copywriter, instructor, journalist, and...yes...the technical writer will even learn important steps to making THEIR next works a must-read.
More Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words reviews:
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Summary of Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Discover the secrets of written persuasion!"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
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