How to Succeed in Internet Business by Employing Real-World Strategies: Business Approaches

How to Succeed in Internet Business by Employing Real-World Strategies: Business Approaches
by Actium Publishing Inc, Ron E. Gielgun

How to Succeed in Internet Business by Employing Real-World Strategies: Business Approaches
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Book Summary Information

Author: Actium Publishing Inc, Ron E. Gielgun
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1998-08
ISBN: 0965761762
Number of pages: 202
Publisher: Actium Publishing
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Book Reviews of How to Succeed in Internet Business by Employing Real-World Strategies: Business Approaches

Book Review: Every Internet Entrepreneur should read this book today!
Summary: 5 Stars

The consulting staff at the Export Institute is dealing every day with international traders who want to use the "miracle" of the Internet to sell their products and services in world markets. Many of them believe that all they have to do is put up a home page and profitable international sales will appear automatically on their desktop. Confronted with this misconception, we recommend that they read Mr. Gielgun's book and contact us again for a more realistic discussion of how they can use the Internet to develop a profitable long- range international marketing program. The End.

Summary of How to Succeed in Internet Business by Employing Real-World Strategies: Business Approaches

LEARN WHAT EVERY SMALL BUSINESS OWNER IN THE ONLINE AGE NEEDS TO KNOW

Perhaps the greatest misconception among online entrepreneurs is that running a business on theInternet should be similar to playing a computer game: all you need to do is concentrate on what'son the PC screen, and hit the right keys. Successful Internet entrepreneurs know how to utilizenot just online, but also conventional tools to promote their business: the telephone, the postalservice, local and national media, and many others.

Almost any Internet-based business can be a success. Hundreds of thousands of people aremaking a living online. All it takes is to think "business" instead of "Internet"; to seize everyopportunity, not just online ones. This book will teach you how to develop imaginative, flexiblebusiness thinking, and how to make your business (with an Internet site) -- not just your Internetsite -- a success. Learn how to:

* Start and run a business online with real-world common sense.

* Promote your business in dozens of proven, low budget ways -- online and off.

* Avoid the most common mistakes Internet entrepreneurs make.

* Combine Internet and conventional marketing methods to achieve financial success.

* Understand the nuts and bolts of business, promotion and advertising. Whether you are a beginner or a seasoned entrepreneur, this book will answer most of yourquestions about running a successful business online, and give you a realistic view of the rapidlygrowing Internet business world. It is sure to become a favored resourceon your business bookshelf. Parts of this book are used as academic teaching material.

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