How to Avoid Commoditization
by Clayton M. Christensen, Michael E. Raynor
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Book Summary Information
Author: Clayton M. Christensen, Michael E. RaynorEdition: Digital
Audio: English (Published)
Format: Download: PDF
Published: 2003-09-03
ISBN: N/A
Number of pages: 29
Publisher: Harvard Business School Press
Summary of How to Avoid Commoditization
What causes commoditization, and is it the inevitable fate of all companies in competitive markets? Many executives believe that commoditization is the inevitable end-result, no matter how innovative their companies are. The purpose of this chapter is to help managers understand the reciprocal relationship between commoditization and de-commoditization so they can detect when and where they are beginning to happen. If managers understand how these processes work, they can steer their companies to where the money will be, not to profitable business models of the past.Book Subjects
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