Hot Text: Web Writing that Works (VOICES)
by Lisa Price, Jonathan Price
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Book Summary Information
Author: Jonathan Price, Lisa PriceEdition: Paperback
Published: 2002-01-21
ISBN: 0735711518
Number of pages: 528
Publisher: New Riders Press
Book Reviews of Hot Text: Web Writing that Works (VOICES)
Book Review: Comprehensive and easy to read
Summary: 5 Stars
I am findng this book to be outstanding. It is not only informing me, but it is also helping me provide data, examples, and "rules" for use in meetings with colleagues who may wish to add content to the corporate website that is not web-frineldy.
A great first choice for any new web content writer!
Summary of Hot Text: Web Writing that Works (VOICES)
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.Web Development Books
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