Helvetica forever: Story of a Typeface

List Price: $49.00
Our Price: $29.84
You Save: $19.16 (39%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions

Book Summary Information

Summary of Helvetica forever: Story of a Typeface

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.

Graphic Design Books

• Books > Subjects > Arts & Photography
• History & Criticism
• Professional & Technical > Architecture