Hello Gorgeous!: Beauty Products in America '40s-'60s
by Rachel C. Weingarten
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Book Summary Information
Author: Rachel C. WeingartenEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-05-01
ISBN: 1933112182
Number of pages: 175
Publisher: Collectors Press
Book Reviews of Hello Gorgeous!: Beauty Products in America '40s-'60s
Book Review: A delight for men, too
Summary: 5 Stars
I thoroughly enjoyed "Hello Gorgeous!" not only for the memories it brought back of products around our house during my teenage years--soaps, toothpastes, my mother's compacts, powders, lipsticks, etc--and the many more I had seen advertised in the magazines she subscribed to (which I had leafed through for the seductiveness of their intimate-apparel ads), but also for the quality of writing in the book that kept me wanting to read on and the reader-friendly layout--mostly short paragraphs set against photos of women using the various products (including ecstatic-looking women in deodorant ads) and reflecting changing advertising styles over the years--as well as the tips that the author sprinkles in: e.g., that "good perfume counters contain a bowl of coffee beans to help neutralize the effects of the heady scents that you've just inhaled, allowing you to process new ones," and a description of which scents most effectively aroused men. In short, I can't imagine a better book on the subject.
Summary of Hello Gorgeous!: Beauty Products in America '40s-'60s
Beginning in the 1940s, women?s increased buying power allowed them the luxury of beautification, and beautify they did! Showcasing over 300 illustrated advertisements of the time, Hello Gorgeous! looks at the products that became staples for generations of women, and set the standard for innovations in the industry. Everything from skin care to hair products, from razors to toothpaste were touted as the key to eternal youth and womanly appeal, and they?re all here, from Camay to Prell to Lustre Crème. The author's commentary explores the science, the stats, and the little-known secrets of the formative years of female beauty.Beauty & Fashion Books
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