Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series) (Harvard Business Review Paperback Series)
by Harvard Business School Press
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Book Summary Information
Author: Harvard Business School PressEdition: Paperback
Published: 2007-11-01
ISBN: 1422121089
Number of pages: 204
Publisher: Harvard Business School Press
Summary of Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback Series) (Harvard Business Review Paperback Series)
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.Strategy & Competition Books
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