Hank Rosso's Achieving Excellence in Fund Raising (Jossey Bass Nonprofit & Public Management Series)
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Book Summary Information
Editor: Eugene R. TempelEdition: Hardcover
Published: 2003-03-06
ISBN: 0787962562
Number of pages: 576
Publisher: Jossey-Bass
Book Reviews of Hank Rosso's Achieving Excellence in Fund Raising (Jossey Bass Nonprofit & Public Management Series)
Book Review: Wow! - Very comprehensive!
Summary: 4 Stars
This is a very deep book on fundraising and the content (short of the use of the internet) is very comprehensive. A very good reference and deep read.
Summary of Hank Rosso's Achieving Excellence in Fund Raising (Jossey Bass Nonprofit & Public Management Series)
This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso's Achieving Excellence in Fund Raising examines the profession's principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship.?Read a Charity Channel review:
http://charitychannel.com/publish/templates/?a=293&z=25
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