Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire

Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire
by J.D. Fuentes

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Book Summary Information

Author: J.D. Fuentes
Edition: Digital
Format: Download: PDF
Published: 2000-06-06
ISBN: N/A
Publisher: Flashtouch Interactive, Inc.

Book Reviews of Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire

Book Review: Basic NLP principles well explained
Summary: 4 Stars

This work is a booklet about suggestion and influencing methods. The central idea is to talk directly to the subconscious part of your subject (Gut), bypassing conscious thinking (Head).
For example, you can flood the conscious mind with a series of obvious affirmations which weakens Head and puts it to sleep, and then make a suggestion which goes directly to the subconscious. Total communication is not limited to words - everything matters: clothing, voice tone, power and rhythm, body posture and touch, etc.
Alignment of body, gestures, attitude, and words goes to amplification of the effect (this is internal alignment). Aligning the other (body, gestures, voice, walking, and breathing) is named external alignment and creates an opening useful for suggestions.
The way of talking (especially rhythm) matters much more than the words themselves do.
You can create a whole world in the subject just by using words, and the subject can start living in that world. Suggestions are assimilated easier talking in third person (such as stories) because this way the conscious ignores the talk since is about someone else. People have different sensitivities to images, sounds and movements, so suggestions should be tuned accordingly (a visual person should be served mostly images). People have some values they guide their life upon (NLP names them criteria) - such as strength, power, wealth, safety - and using them in suggestions can greatly increase their effect.
Ambiguities are phrases in which words like "now" can be interpreted more ways (changing punctuation). Subconscious considers them all.
A state in the subject (e.g. happiness, or trust) can be conditioned (flagged) by a gesture (flag), and making that gesture can induce that state in the subject.
Gut Impact touches the subject of human personality classification, presenting two systems: one analytical (Keirsey/Bates/Hermann) and other intuitive (enneagram). Moreover, a complex verbal suggestion example is presented, where the subject's personality is first classified and the suggestions insist on elements which are important to that class.
Most people can be easily suggested.

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Summary of Gut Impact: Using Covert Hypnosis to Persuade, Motivate, and Inspire

Gut Impact teaches you how to bypass others' reasons, so that you can speak straight to their needs and desires. In reading Gut Impact, you will learn how to use an easy, efficient, covert, conversational form of hypnotic command. You will also learn to recognize and motivate specific personality types. As a result, your words will have more impact on those around you than ever before. In reading Gut Impact, you'll learn to recognize others' motivations, soothe their feelings, leverage their existing beliefs, smoothly impress new ideas, and inspire new desires--your words will smoothly and pleasurably impress on their thoughts, as smoothly as your thumb imprints the warm wax of a melting candle. You will learn to spot their needs. You will learn to open their hearts. You will learn to guide and drive their feelings. You will learn just how easy and powerful and pleasurable hypnotic communication truly is, because you have ordered Gut Impact...and they will love you for it.

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