Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
by Jay Conrad Levinson
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Book Summary Information
Author: Jay Conrad LevinsonEdition: Paperback
Published: 2007-05-22
ISBN: 0618785914
Number of pages: 384
Publisher: Houghton Mifflin
Book Reviews of Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Book Review: Marketing Material for Jay Conrad
Summary: 2 Stars
I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.
Summary of Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
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