Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
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Book Summary Information
Author: Jay Conrad LevinsonEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-05-22
ISBN: 0618785914
Number of pages: 384
Publisher: Houghton Mifflin
Book Reviews of Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Book Review: Grow Your Business with Cost-Effective Promotional Tactics
Summary: 5 Stars
If your new business needs to advertise and promote on a shoestring, this book may be for you. Among the author's countless suggestions, you'll surely find at least a few that suit your needs.
Of course, you may have to adapt the author's advice to your particular situation. For instance, while sharing a tradeshow booth is a great way to save money, the practice is strictly prohibited at some events. You may also not be allowed to walk around passing out flyers. It depends on the policies of the company that manages the trade show, so investigate carefully well in advance.
Additionally, some of the author's suggestions assume that you have the necessary skill to execute them. If you don't, then you may find yourself in over your head. For example, producing high-quality ads by employing low-cost talent cannot be an easy feat, especially if you have no experience with advertising production. You'll need to be able to recognize your own limitations, and spend more to compensate for whatever expertise you lack.
However, as long as you exercise sound judgment in choosing appropriate tactics, this book has much to offer. To get the most out of it, read it with a red pen or highlighter in hand, so that you can mark ideas that seem relevant to your business. Then as suitable opportunities arise in the course of your everyday business, you can consult the detailed 11-page index at the back of the book to quickly locate the advice you need.
Crammed with so many money-saving tips, this book is sure to stay on your shelf as a handy reference for years to come.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
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Summary of Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson?s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur?s marketing bible -- and the book every small-business owner should have on his or her shelf.
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur?s marketing bible -- and the book every small-business owner should have on his or her shelf.
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