Green Business: The Five-Part Model for Creating an Environmentally Responsible Company
by Amy K. Townsend
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Book Summary Information
Author: Amy K. TownsendEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-07
ISBN: 0764325035
Number of pages: 188
Publisher: Schiffer Publishing
Book Reviews of Green Business: The Five-Part Model for Creating an Environmentally Responsible Company
Book Review: A colorful overview of sustainability practices
Summary: 5 Stars
This is a large-format, coffee-table book that makes a colorful and enjoyable introduction to the basic elements of enhancing sustainability for any type of business. It is written at a more basic level and is successful in giving a broad overview of the range of typical sustainbility practices:
+ Greening your mission
+ Greening your employees
+ Greening your operations
+ Greening your facilities/sites
+ Greening your products/service
This is certainly one of the more attractive books on the topic of green business and includes many interesting (but basic) examples and glossy color photos of green companies, LEEDS-rated facilities, eco-friendly products, renewable energy systems and ecosystem damage to illustrate the points. The usual line-up of green companies are highlighted as to their leading green practices that are changing industry (Patagonia, Herman Miller, Interface, The Body Shop, Whole Foods, Ben & Jerry's).
If you are looking for detailed case studies or more systematic, in-depth strategies of how to pursue any one of these directions (ie: green building design or sustainable product innovation), then other books are better ("Green To Gold" or "Dancing with the Tiger"). Additionally, Green Business is a marvelous book to introduce students from six grade to college age on green principles as they relate to companies and communities. Every public library should have this reference - whose color photos are quite inviting to the average reader.
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Summary of Green Business: The Five-Part Model for Creating an Environmentally Responsible Company
This book offers a five-part model companies can follow to "green" themselves. Moreover, it shares the success, and failures, of forerunners in this fast-growing business trend. This book details why and how businesses are becoming more environmentally firendly. It sites seventeen case studies that illustrate "green" advantages enjoyed by companies like Interface, Inc., Patagonia, IBM, Mitsubishi Corporation, and others. Winning "green" practices like the following have enahanced the performance of companies, both in employee retention, customer loyalty, and overall profits. * Patagonia encouraged employees to be active outdoor and paid them to work for non-profit organizations, and enjoyed a rise in loyalty among its staff * IBM saved $17.8 million dollars one year simply by encouraging employees to turn off unused lights and equipment * The implementing of greener practices is credited for a 1,100-percent increase in stock value since 1992 for Suncor Energy * By encouraging green practices and making sustainability a company-wide goal, Interface, Inc. was named one of Fortune's "Top 100 Places to Work in the Country" * Since it started producing "greener" products, Electrolux has experienced a 3.5-percent increase in profit margins This groundbreaking book suggests that the future of green business may lie in the new field of "business ecology." Learn what is driving this movement and what a company needs to do to improve its environmental performance. While many companies have made great strides in improving their environmental performances, there is little standardization for what is "greened."Economics Books
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