Gravitational Marketing: The Science of Attracting Customers
by Jimmy Vee, Travis Miller, Joel Bauer
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Book Summary Information
Author: Jimmy Vee, Joel Bauer, Travis MillerEdition: Hardcover
Published: 2008-03-03
ISBN: 0470226471
Number of pages: 272
Publisher: Wiley
Book Reviews of Gravitational Marketing: The Science of Attracting Customers
Book Review: Must-have addition to the libraries of entrepreneurs and sales reps. Full of practical applications and examples
Summary: 5 Stars
Gravitational marketing is as step-by-step marketing primer that a business owner or sales rep can use to create a pull-marketing system for their businesses that is both easy and a lot of fun to read.
As noted in an earlier review, a lot of the and concepts in this book are not new and students of Dan Kennedy and Jay Abraham will recognize them. In my opinion, this is a strength of the book because the "renaming old concepts" is in and of itself an excellent example of putting a new spin on an old idea in order to successfully promote and sell it. As Earl Nightingale says in the Strangest Secret, "If you want to succeed, look at what everyone else is doing and do it differently."
However, it is good to remember that proven concepts presented in a new format will have the reader thinking of new and unique ways of implementing proven strategies.
What is particularly enjoyable about the book is the conversational tone and the loads of examples of how the authors implemented these strategies for themselves and their clients. You will find dozens of samples that are good reference points for creating your own marketing materials. They cover the creation and implementation of a marketing system that can benefit any business (or non-profit).
Will everything they recommend work? Not likely but remember that your business is better off having dozens of strategies that work occasionally than one that works most of the time because, as things change, that one thing may fail and you are very vulnerable. Follow the program recommended in this book and your business will be supported and growing on multiple pillars
If you add this book to your library, and you should, you will find yourself referring to it repeatedly to stimulate your marketing system.
Summary of Gravitational Marketing: The Science of Attracting Customers
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.General Books
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