Graph Design for the Eye and Mind
by Stephen M. Kosslyn
List Price:
Our Price: $31.87
You Save: $18.08 (36%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: Stephen M. KosslynEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-08-10
ISBN: 0195311841
Number of pages: 304
Publisher: Oxford University Press, USA
Book Reviews of Graph Design for the Eye and Mind
Book Review: A re-issue of a classic
Summary: 5 Stars
This is a phenomenal book on designing graphs so they can be understood. It is clearly written, well reasoned, and full of very practical advice and good examples. There is nothing else like it. If you need to create effective, accurate graphs, and read just one book, this is the one.
It should be noted that it is a re-titled reissue of the (much cheaper) Elements of Graph Design.
Summary of Graph Design for the Eye and Mind
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.Advertising Books
- Business & Investing > Marketing & Sales
- Running Meetings & Presentations
- Health, Mind & Body > Psychology & Counseling > General
- Cognitive
- Medicine > Specialties > Psychiatry > General
- Professional & Technical > Professional Science > Behavioral Sciences > Cognitive Psychology
- Cognitive Science
- Medical > Medicine > Internal Medicine > Psychiatry > General
- Science > Behavioral Sciences > Cognitive Psychology
- General
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Advertising Books
Marketing Metrics: 50+ Metrics Every Executive Should Masterby Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Wharton School Publishing; Published: 2006-04-28; Hardcover; Book
Best price: $25.57
Price in other shops:
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Knowby Jeffrey Gitomer
Bard Press; Published: 1998-08-25; Hardcover; Book
Best price: $9.50
Price in other shops:
Selling the Invisible: A Field Guide to Modern Marketingby Harry Beckwith
Business Plus; Published: 1997-03-01; Hardcover; Book
Best price: $5.88
Price in other shops:
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Moneyby Bruce C. Brown
Atlantic Publishing Company; Published: 2006-05-30; Paperback; Book
Best price: $13.25
Price in other shops:
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brandsby Alina Wheeler
Wiley; Published: 2006-03-10; Hardcover; Book
Best price: $24.95
Price in other shops:
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)by Perry Marshall, Bryan Todd
Entrepreneur Press; Published: 2006-11-29; Paperback; Book
Best price: $14.47
Price in other shops:
Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)by Christopher Vollmer
McGraw-Hill; Published: 2008-03-25; Paperback; Book
Best price: $8.00
Price in other shops:
Yes!: 50 Scientifically Proven Ways to Be Persuasiveby Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Free Press; Published: 2008-06-10; Hardcover; Book
Best price: $15.19
Price in other shops:
Sway: The Irresistible Pull of Irrational Behaviorby Ori Brafman, Rom Brafman
Doubleday Business; Published: 2008-06-03; Hardcover; Book
Best price: $12.32
Price in other shops:
The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm Gladwell
Back Bay Books; Published: 2002-01-07; Paperback; Book
Best price: $3.99
Price in other shops:
Similar Books and other products
Information Dashboard Design: The Effective Visual Communication of Databy Stephen Few
O'Reilly Media, Inc.; Published: 2006-01-24; Paperback; Book
Best price: $20.07
Price in other shops:
Solving the PowerPoint Predicament: Using Digital Media for Effective Communication (Addison-Wesley Microsoft Technology Series)by Tom Bunzel
Que; Published: 2006-09-22; Paperback; Book
Best price: $23.15
Price in other shops:
Show Me the Numbers: Designing Tables and Graphs to Enlightenby Stephen Few
Analytics Press; Published: 2004-09-01; Hardcover; Book
Best price: $28.11
Price in other shops:
The Visual Display of Quantitative Information, 2nd editionby Edward R. Tufte
Graphics Press; Published: 2001-05; Hardcover; Book
Best price: $22.95
Price in other shops:
Made to Stick: Why Some Ideas Survive and Others Dieby Chip Heath, Dan Heath
Random House; Published: 2007-01-02; Hardcover; Book
Best price: $14.33
Price in other shops:
Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspireby Cliff Atkinson
Microsoft Press; Published: 2007-10-10; Paperback; Book
Best price: $17.22
Price in other shops:
Why Most PowerPoint Presentations Suckby Rick Altman
Harvest Books; Published: 2007-05-01; Perfect Paperback; Book
Best price: $22.45
Price in other shops:
The Back of the Napkin: Solving Problems and Selling Ideas with Picturesby Dan Roam
Portfolio Hardcover; Published: 2008-03-13; Hardcover; Book
Best price: $12.89
Price in other shops:
Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentationsby Stephen M. Kosslyn
Oxford University Press, USA; Published: 2007-08-13; Paperback; Book
Best price: $10.91
Price in other shops:
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)by Garr Reynolds
New Riders Press; Published: 2008-01-04; Paperback; Book
Best price: $17.86
Price in other shops: