Google Analytics 2.0
by Jerri L. Ledford, Mary E. Tyler
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Book Summary Information
Author: Jerri L. Ledford, Mary E. TylerEdition: Paperback
Published: 2007-08-27
ISBN: 047017501X
Number of pages: 336
Publisher: Wiley
Accessories:
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Search Engine Optimization: An Hour a Day
- Web Analytics: An Hour a Day
Book Reviews of Google Analytics 2.0
Book Review: Half of the book is Introduction
Summary: 3 Stars
Once you get through the first half of the book - which is almost all an introduction to Analytics it starts to get useful.
Too much info on Filters in Analytics (30 pages or 10% of the book). I also find the images too small and therefore hard to read and yet these images are a vital part of the learning as you need to see the image content to understand what is happening and what you are supposed to copy.
In general I would recommend purchasing this book if you need an intro to Analytics but would find another source for really advanced operation of this incredible Google product.
Summary of Google Analytics 2.0
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
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