Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
by Harold Davis

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Book Reviews of Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Book Review: Buy Perry Marshall's book instead.
Summary: 2 Stars

Summary of Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

"Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense

Making sense of AdSense metrics

Driving traffic to your site

Optimizing sites for search engine placement

Working with AdWords campaigns, auctions, and reports

Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

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