Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition
by McGraw-Hill
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Book Summary Information
Author: McGraw-HillEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Format: Student Edition
Published: 2004-04-13
ISBN: 0078614015
Number of pages: 398
Reading Level: Young Adult
Publisher: Glencoe/McGraw-Hill
Summary of Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition
The new Glencoe Marketing Series: Sports and Entertainment Marketing examines marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.General Books
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