Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's Office
by Anthony Parinello
List Price:
Our Price: $9.83
You Save: $9.12 (48%)
Availability: Usually ships in 1-2 business days
Buy Used: from $9.65 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Anthony ParinelloEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2005-01-25
ISBN: 0471675199
Number of pages: 272
Publisher: Wiley
Book Reviews of Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's Office
Book Review: So far so good
Summary: 4 Stars
This book was recommended by a friend who is very successful in sales.
I am not quite done with it yet, but so far it's really good. It's putting me into the mindset in which I need to be, and giving very specific instruction for every aspect of contacting the important people with which i will need to communicate. It includes exercises along the way to make you start creating your vito letter a little at a time, while the description is clear in your mind. I'm happy with the change in my thinking.
Summary of Getting to VITO (The Very Important Top Officer): 10 Steps to VITO's Office
The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" listAnthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer-and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one-of-a-kind sales resource that offers proven, best-practices advice on how-to get into VITO's head, get into their budgets, and get on their team as a "trusted advisor."
Based on Parinello's own extensive sales experience-as well as the experiences of the more than one million salespeople who've studied his VITO process-Getting to VITO shows salespeople how to:
* Find and pre-qualify the real VITO
* Establish real value in VITO's eyes
* Cut to the chase with seven different correspondence modalities
* Disarm every first-call objection a salesperson may encounter
* Deliver the show-stopper "elevator" pitch for every industry
* One-on-one coaching from Parinello's own professional coach!
Anthony Parinello (San Diego, CA) is the country's foremost expert on selling to top officers. His bestselling book and audiotape program Selling to VITO (The Very Important Top Officer) has sold more than 500,000 copies. Parinello's Secrets of VITO: Think and Sell Like a CEO was a Wall Street Journal bestseller and his most recent book Getting the Second Appointment has been accepted by his following as the new sales process of "choice."
General Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Got Sales?
Who Stole My Sale?: 23 Ways to Close the Dealby Todd Duncan
Thomas Nelson; Published: 2006-09-19; Hardcover; Book
Best price: $2.25
Price in other shops:
The Sales Advantage: How to Get It, Keep It, and Sell More Than Everby J. Oliver Crom, Michael Crom
The Free Press; Published: 2002-12-31; Hardcover; Book
Best price: $3.79
Price in other shops:
The Eight Competencies of Relationship Selling: How to Reach the Top 1% in Just 15 Extra Minutes a Dayby Jim Cathcart
Leading Authorities Press; Published: 2002-10-28; Hardcover; Book
Best price: $11.91
Price in other shops:
Sun Tzu's The Art of War Plus The Art of Sales: Strategy for Salespeople (Sun Tzus the Art of War Plus)by Gary Gagliardi
Clearbridge Publishing; Published: 2005-09-25; Hardcover; Book
Best price: $3.97
Price in other shops:
Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Salesby Orvel Ray Wilson, William K Gallagher, Jay Conrad Levinson
Mariner Books; Published: 1992-03-23; Paperback; Book
Best price: $2.99
Price in other shops:
Sales Management Power Strategies: Building a replicable and scalable sales processby Paul R. DiModica
Johnson & Hunter; Published: 2006-06-05; Paperback; Book
Best price: $17.53
Price in other shops:
Sales Training (ASTD Trainer's Workshop) (ASTD Trainer's Workshop)by Jim Mikula
ASTD Press; Published: 2004-10-01; Paperback; Book
Best price: $40.41
Price in other shops:
Secrets of Great Sales Management, The: Advanced Strategies for Maximizing Performanceby Robert A. Simpkins
AMACOM; Published: 2004-07; Hardcover; Book
Best price: $3.00
Price in other shops:
The Art and Science of Resort Salesby Dennis McCann, Ben Gay III
LJR Group; Published: 1990-07; Paperback; Book
Best price: $8.99
Price in other shops:
Selling is Everyone's Business: What it Takes to Create a Great Salespersonby Steve Johnson, Adam Shaivitz
Wiley; Published: 2006-04-14; Hardcover; Book
Best price: $12.47
Price in other shops:
Similar Books and other products
Solution Selling: Creating Buyers in Difficult Selling Marketsby Michael T. Bosworth
McGraw-Hill; Published: 1994-09-01; Hardcover; Book
Best price: $15.94
Price in other shops:
Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wantsby Paul Cherry
AMACOM; Published: 2006-04-10; Paperback; Book
Best price: $9.95
Price in other shops:
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companiesby Stephen E. Heiman, Tad Tuleja
Business Plus; Published: 2005-04-20; Paperback; Book
Best price: $6.78
Price in other shops:
SPIN Sellingby Neil Rackham
McGraw-Hill; Published: 1988-05-01; Hardcover; Book
Best price: $13.50
Price in other shops:
Selling to Big Companiesby Jill Konrath
Kaplan Business; Published: 2005-12-01; Paperback; Book
Best price: $9.44
Price in other shops:
The Power to Get In: A Step-by-Step System to Get in Anyone's Door So You Have the Chance to... Make the Sale... Get the Job... Present Your Ideasby Michael A. Boylan
St. Martin's Griffin; Published: 1998-08-15; Paperback; Book
Best price: $8.58
Price in other shops:
Stop Cold Calling Foreverby Anthony Parinello
Entrepreneur Press; Published: 2004-09-01; Paperback; Book
Best price: $6.00
Price in other shops:
Getting the Second Appointment: How to CLOSE Any Sale in Two Calls!by Anthony Parinello
Wiley; Published: 2004-03-22; Paperback; Book
Best price: $9.17
Price in other shops:
Secrets of VITO: Think and Sell Like a CEOby Anthony Parinello
Entrepreneur Press; Published: 2006-08-22; Paperback; Book
Best price: $3.07
Price in other shops:
Selling to Vito: The Very Important Top Officerby Anthony Parinello
Adams Media Corporation; Published: 1999-09; Paperback; Book
Best price: $8.75
Price in other shops: