Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
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Book Summary Information

Reader: Jay Abraham
Edition: Audio Cassette
Format: Abridged, Audiobook
Published: 2000-02-12
ISBN: 1559275855
Publisher: Macmillan Audio

Book Reviews of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Book Review: Easy Ways to Get More Out of What You Already Have
Summary: 4 Stars

Jay Abraham is that rare breed. A creative thinker who is also practical. A visionary who can also identify the day-to-day, first steps. Getting Everything You Can Out of All You've Got describes 21 ways to "out-think, out-perform and out-earn the competition."

I gained particular value from three concepts. (1) The directive to test, test and re-test. Often a small change in a sales letter or website can reap tremendous rewards.
(2) The "host-beneficiary" relationship. Find an organization that has access to the people you want to reach and joint venture with them. We see examples of this all the time (check the special offers in your credit card bill), and Jay explains how to go about the process.

(3) The importance of risk reversal. Give prospects an irresistible offer so that they will buy. Recognize that their lifetime value far exceeds any loss you might take during the initial transaction.

I hope Jay brings out a revised version that includes some of the online marketing tools and techniques that have become popular since the book was published in 2000. Still, his concepts can be as easily implemented online as off. His suggestions are practical and do-able. A good, readable synthesis from one of the world's foremost marketing experts.

Summary of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?

This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

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