Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition by Steven Van Yoder
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Book Reviews of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
Book Review: A Very Valuable Resource
Summary: 5 Stars
If you want an edge in today's highly competitive market where it is becoming increasinly difficult to get anyone's attention, then you need to Get Slightly Famous.
The book provides a highly valuable, easy to follow roadmap for anyone to follow. And if you follow the advice in the book, you will Get Slightly Famous. Getting slightly famous will separate you from the rest of your competition.
The premise of the book is that you do not need to be famous to be successful. But in your own niche, you need to standout from the crowd. And the rewards of getting slightly famous far outweigh the time and effort required.
The book is divided into three sections. The first section is devoted to why you need to be slightly famous and how you can achieve that goal.
The second section concerns media strategy. There is the basic information on how you must approach the media in order to be successful. There are excellent tips on how to get articles in print and how to attract the media to you so you can get on the radio or TV.
The third section shows how you can reach out in many different directions: your website, speaking, info-product and strategic partnerships are just a few that are covered.
The book is a combination of how to, why to and a reference guide. There are over 90 specific real world examples of entrepreneurs who have gotten slightly famous - telling what they did and how it has benefited their business.
Any size business can benefit from the information contained in this book. If you want your business to grow bigger, you must learn and apply the information in this book.
This book is unique because of the amount of information and the depth of coverage. It will not be possible to absorb all the information in one reading. But keep in handy and use it as a specific guide. It will give you so many tips and insights ... well worth reading and keeping handy.
Book Review: Crammed With Ideas and Suggestions So You can Break Away From the Pack
Summary: 5 Stars
If you are overwhelmed with the competition in your area of the marketplace, how do you stand out and shine? Steven Van Yoder provides a cornucopia of ideas to move anyone from their anonymous unknown position to becoming a slightly famous standout. He defines "slightly famous" as Just famous enough to make their names come to mind when people are looking for a particular product or service, and let them reap the benefits. They get more business--not only more, but the right kind of business--and they don't have to work so hard to get it." (page 3)
While the marketplace may seem crowded (pick your market), there is always room for innovative communicators who will gain visibility, credibility and become a thought leader. Through dozens of case studies and stories, Van Yoder proves his points.
The first section helps the reader think through their own distinctive, then the second portion explores different media strategies (for different types of media such as print, online, broadcast) and the final section gives a wealth of ideas for anyone to expand their own reach.
The book is well-written, easy to use and one that I'm certain you will use a highlighter and go back to review the concepts and apply them to your own business. I recommend GET SLIGHTLY FAMOUS.
Book Review: You can increase your marketing appeal by getting "Slightly Famous"
Summary: 5 Stars
You face an uphill battle everyday in a competitive market place. Not only are you competing locally, at the state and national levels, but in a global marketplace.
One of your key areas of defensible competitive advantage is your prestige and reputation. If you take the time to carve out your niche, and establish your presence as an "expert" in your field, you can increase your pull in the marketplace.
Yoder's book has three main parts with some sample topics listed below:
Part I: The Center of Your Universe
* Find your niche; Page 16
* Establish yourself as a thought leader; Page 50
Part II: Media Strategies
* PR vs Advertising; Page 69
* How to give a great interview; Page 88
Part III: Reaching Out In All Directions
* How you can create a virtual first impress; Page 177
* Why you need to network; Page 249
You could pay thousands of dollars to teach you what Yoder has in this book.
Save the seminar fee, read the book, and get famous!
Highly Recommended.
Cheers!
Book Review: Best ideas are in the sidebar stories
Summary: 3 Stars
Get Slightly Famous provides an adequate overview of standard promotional techniques that are found in similar books. The ideas are presented without guidance on how to choose among them, and the author sets unrealistic expectations of activity levels. The book is aimed at small businesses and self-employed professionals, so the mentions of marketing strategies used by huge corporations is baffling and irrelevant to the target reader. Sloppy proofreading in several places also detracts from the book.
What redeems Get Slightly Famous are the sidebar stories about how entrepreneurs have used the various marketing techniques. These ideas are much more creative and likely to be more useful to a reader than much of the book's main text.
Book Review: A sure way to increase your business
Summary: 5 Stars
As a professional marketing consultant and copywriter, I highly recommend this book to you. If you want to increase your business and become a real success in any business, you need to become well-known. By well-known I mean within a certain circle --- not nationally or all over the world. But known within the circle that matters to you in relationship to your business and your income.
Yoder clearly outlines just how you can do that. He pretty much covers all the bases. This is an easy-to-read book and one that every person who is in business should read.
- Susanna K. Hutcheson