Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers
by Newt Barrett, Joe Pulizzi
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Book Summary Information
Author: Joe Pulizzi, Newt BarrettEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-05-16
ISBN: 098018780X
Number of pages: 200
Publisher: Voyager Media, Inc.
Book Reviews of Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers
Book Review: The New Bible of Content Marketing
Summary: 5 Stars
'Get Content. Get Customers.' is a business book page-turner, which, in and of itself is a rarity these days. An easy to follow guide to content marketing that is invaluable for both the content marketing novice and expert alike.
'Get Content. Get Customers' is a must-read for custom content agencies and consumer marketers who already employ a content strategy - and those that aspire to do so. Any marketer today will gain terrific insight about the current, seismic shift in how media and content is created, delivered and absorbed in the early 21st century by reading this book.
Timely information throughout, well organized and very efficiently done.
Kudos to Pulizzi and Barrett.
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Summary of Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers
We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed. You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future.General Books
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