General Books


Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition Best Price: $17.94 The book is too abstract, offering nice but hard to implement advice, such as creating...	Software Product Management Essentials Best Price: $22.89 Unfortunately I cannot bring myself to rate any published book with as many grammatical errors...	The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires Best Price: $7.96 This book was required for work however I am very glad I was supposed to read it. I work for a...	Marketing Strategy Best Price: $95.99 Yes, I could not read this book. I bought it from Amazon and it wasn't delivered. ...	Presenting to Win: The Art of Telling Your Story (Financ Times Prentice Hall Books) Best Price: $16.50 This book is an excellent tool. It focuses very specifically on effectively creating a business...



Differentiate or Die: Survival in Our Era of Killer Competition Best Price: $13.55 Maybe, I am spoiled by Dan Kennedy's books about marketing, but I found this book very decent...	The Marketing Game! (with student CD ROM) Best Price: $35.58 The reason I bought this item is to adhance my understanding of Marketing. This gives you the...	Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing) Best Price: $69.85 Excellent book both in terms of framework and use of practical examples.Comprehensive...	Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! Best Price: $6.98 This book is very insightful and has a lot of relevance to marketing in general, not just sports...	The New Market Wizards: Conversations with America's Top Traders Best Price: $18.95 Worth the time to learn how expert traders analyze the market. One of many in my collection.



Selling Art Without Galleries: Toward Making a Living from Your Art Best Price: $11.93 Author, instead of providing reader with variety of innovative and/or impressive methods selling...	Marketing Strategy: A Decision Focused Approach Best Price: $92.92 Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or...	Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition) Best Price: $144.78 I ordered the book and it came in on time and I received a great copy of the book. The downfall...	Preface to Marketing Management Best Price: $56.90 I always take time to think about ordering a book cause of the fear that it might be complety...	BrandDigital: Simple Ways Top Brands Succeed in the Digital World Best Price: $11.43 "A fulfilling and essential must-read survival guide for any professional hungry to claim...

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Tak Any Organization to the Next Level Best Price: $11.95 Chris has written an excellent guide to email marketing. The tools he provides in the book have...	Fund Raising Realities Every Board Member Must Face - Revised Edition: A 1-Hour Crash Course on Raising Major Gifts for Nonprofit Organizations Best Price: $15.88 This was a fantastic easy read, great for new board members who want to get their feet wet in...	Professional Selling: A Trust-Based Approach Best Price: $51.18 I used parts of this book to teach my pro selling class this past spring (2007) at The...	New Products Management Best Price: $103.00 Great book for providing a baseline for developing new products. New product examples are...	Global Marketing (4th Edition) Best Price: $34.99 Book came in great time and was in the condition they said it was in. 5 stars.

Call Center Management on Fast Forward: Succeeding in Today's Dynamic Customer Contact Environment (Updated and Expanded Edition) Best Price: $26.36 I've been in the call center industry for over 6 years but the content of this book presented a...	Superior Customer Value in the New Economy: Concepts and Cases, Second Edition Best Price: $46.96 Very nice book :)	Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) Best Price: $8.94 Doug is a great writer and really knows the subject matter. If you are interested in CBSM...	Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management Best Price: $6.00 V. Kasturi Rangan presents a precise and exact step by step process to not only create a channel...	Building Strong Brands Best Price: $7.82 This book was very interesting. I got many ideas while reading it. i wish I had read it before...

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Best Price: $4.33 When I got this book I read it from front to back. A lot of the content is how the author...	Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Best Price: $13.20 The writer doesn't like branding, or at least what he thinks people think branding is. I'm...	Building an Import/Export Business Best Price: $10.37 This bestselling, up-to-date guide shows you how to start your own import/export business, from...	Marketing Warfare: 20th Anniversary Edition Best Price: $13.00 If you are looking for a book to help influence your strategies when it comes to marketing this...	Essentials of Marketing Best Price: $132.38 My book came almost a week late after I paid for two day shipping. On top of this the books has...

Strategic Integrated Marketing Communications Best Price: $33.54 This exciting and comprehensive new textbook deals with all aspects of integrated marketing...	The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand Best Price: $12.94 Peter Montoya's book is easy to ready, digest and implement. I can tell when a non fiction books...	The Artist's Marketing and Action Plan Workbook Best Price: $10.33 We discovered this book through an Amazon search, looking for a good but approachable...	Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Best Price: $120.60 This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in...	Services Marketing Best Price: $75.00 For online marketing, this book is one of the better ones on the bookshelf. The case studies are...

The Green Marketing Manifesto Best Price: $12.86 It is a good book, very helpful in organizing the green movement. The author is British and so...	The Fundamentals of Business-to-Business Sales & Marketing Best Price: $14.79 I need to say that after Lead Generation for the Complex Sale: Boost the Quality and Quantity of...	Standing Room Only: Strategies for Marketing the Performing Arts Best Price: $19.86 Kotler and Scheff have managed to write a textbook that is relevant, well-organized AND...	Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Best Price: $4.47 This is painful. Could barely get through the first few chapters. I have read at least 10 great...	Successful Direct Marketing Methods Best Price: $32.02 The book lists and describes the direct marketing media you can use (magazines, newspapers,...

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage Best Price: $3.06 This is an excellent book. It's evident by their case studies and stories that Fallon is...	Annual Editions: Marketing 08/09 (2009 Update) (Annual Editions : Marketing) Best Price: $21.50 GOt book auickly and it was new. I think I could have bought it for the same price at my...	Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certification (Six Sigma) Best Price: $34.41 This book is perfect for a first six sigma book. There are no negative points.	The Guerrilla Marketing Handbook (Guerrilla Marketing) Best Price: $1.99 The authors' use of the term "guerilla marketing" is completely inaccurate. This book...	The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room Best Price: $15.29 An excellent example of the differences in generations that didn't seem to exist, especially in...

Social Marketing: Influencing Behaviors for Good Best Price: $51.11 I have adopted the new edition of Social Marketing for my Community Health course, HLED 410:...	How Brands Become Icons: The Principles of Cultural Branding Best Price: $19.49 The author points out correctly in my opinion how culture matters. In other words, in order for...	The Elusive Fan: Reinventing Sports in a Crowded Marketplace Best Price: $17.83 Although the Elusive Fan is written for sports marketing and managers in mind, the concepts are...	Why People Don't Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales Best Price: $6.97 I have heard of different personality types for years, how to pick them out and what to do after...	Brand Management 101: 101 Lessons from Real-World Marketing Best Price: $11.13 I was very upset by this seller. I should have read the reviews first, of course, which I hope...

Instant Cashflow (Instant Success) Best Price: $6.83 Brad Sugars hypes himself as a business guru. His books are mostly simplistic generalities with...	Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Best Price: $22.45 Almost every company creates a marketing plan each year, and many spend hundreds of employee...	Best Practice Cases in Branding (3rd Edition) Best Price: $40.50 I have used the previous edition of this text in my Brand Management class. This edition...	Marketing by the Dashboard Light Best Price: $34.95 Marketing metrics are here to stay and marketing leaders who want to remain relevant need to be...	Buzzmarketing: Get People to Talk About Your Stuff Best Price: $5.05 If you rely on word-of-mouth marketing for your business, you need this book to help you think...

Branding for Nonprofits Best Price: $11.43 This is a great book that sheds a lot of insight on working with nonprofits. The examples that...	Gravitational Marketing: The Science of Attracting Customers Best Price: $14.44 Let me start by saying that this book does have a few good ideas in it. In fact, implementing...	The Open Brand: When Push Comes to Pull in a Web-Made World Best Price: $13.98 As I read this slender but remarkably thought-provoking volume, I was reminded of Henry...

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See also for General Books

Marketing