General Books


Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Best Price: $13.97 I've been through the seminars on Practical Product Management delivered through the authors'...	The Tipping Point: How Little Things Can Make a Big Difference Best Price: $3.99 The Tipping Point offers an intriguing perspective on how buying trends, social trends, and...	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Best Price: $13.78 This book gives great details on new media. It was a great guide for quick references especially...	Yes!: 50 Scientifically Proven Ways to Be Persuasive Best Price: $15.26 I found this book very insightful with lots of helpful hints which are applicable to my work. I...	Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Best Price: $15.00 Strategy: 1. In blue oceans, competition is irrelevant because the rules of the game are...



No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich Best Price: $11.60 Well written, very detailed, information packed book on understanding and marketing to the...	Buying In: The Secret Dialogue Between What We Buy and Who We Are Best Price: $12.47 If you're interested in how certain brands take on personalities of their own beyond their...	The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play Best Price: $8.40 Please stop beating yourself up long enough to read this book. I have gotten more done on...	Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness Best Price: $8.74 I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful...	Little Red Book of Selling: 12.5 Principles of Sales Greatness Best Price: $8.95 The Good: * This book does have some practical, usable insights how how to be a more effective...



Purple Cow: Transform Your Business by Being Remarkable Best Price: $5.49 This book has been recommended to me by several others and I finally had time to pick it up and...	Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series) Best Price: $8.00 This is one of the volumes in "The Future of Business from Booz & Company" series...	Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint) Best Price: $18.76 This is a very useful book with a lot of good, practical ideas. It is well written and...	Word of Mouth Marketing: How Smart Companies Get People Talking Best Price: $15.44 Andy Sernovitz's book is a great way to get started with word of mouth marketing today. it's a...	Marketing Management (13th Edition) (Marketing Management) Best Price: $114.00 Muy buen libro, tiene buenos ejemplos y los capitulos y demas informacion es facil de entender....

The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell Best Price: $14.98 Excellent book. I got one for each director in the company. If you decide to read this book i...	Marketing to the Social Web: How Digital Customer Communities Build Your Business Best Price: $13.44 I have read about a dozen books on marketing/advertising/community building on the web. Perhaps...	Principles of Marketing, 12th Edition Best Price: $70.00 The book was in good condition. But it was the lastest verision I needed. Also, the book...	AdWords For Dummies (For Dummies (Computer/Tech)) Best Price: $13.51 I've read a lot of AdWords books and have provided a well-known AdWords keyword research...	Influence: Science and Practice (4th Edition) Best Price: $8.00 Its an older book so the information might be a bit dated. Its a lot of what you will learn in...

Marketing Metrics: 50+ Metrics Every Executive Should Master Best Price: $24.80 While most of these metrics are true, they are not always relevant. I guess if you use it as a...	The New Influencers: A Marketer's Guide to the New Social Media Best Price: $14.00 I am half way reading the book and so far the book has capture my attention of how micro...	Meatball Sundae: Is Your Marketing out of Sync? Best Price: $12.91 If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of...	Selling the Invisible: A Field Guide to Modern Marketing Best Price: $5.88 This little gem of a book is packed with tips, ideas and insights that can help you sell the...	The Garden Primer: Second Edition Best Price: $8.74 This book is excellent! It has great, detailed information and is well organized. It's a great...

The Brand Gap: Expanded Edition Best Price: $13.11 every person in marketing should read this book (several times). actually, EVERYBODY should...	The SPIN Selling Fieldbook Best Price: $5.25 This book is a 206 page powerhouse, but I want to direct you to pages 50 and 51: "The...	Beyond Booked Solid: Your Business, Your Life, Your Way Its All Inside Best Price: $13.00 M Port fills in the spaces from his first book "Book Yourself Solid" while adding...	BrandSimple: How the Best Brands Keep it Simple and Succeed Best Price: $8.90 BrandSimple is a refreshingly easy read that boils the essence of brands and branding down to,...	Marketing Management (12th Edition) (Marketing Management) Best Price: $39.99 this book has been published and republished with the only chnages being the chapters reversed...

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Best Price: $11.96 The Author has offered, in a very timid and unassuming way A TRUE MASTERPIECE. The book looks...	Zag: The Number One Strategy of High-Performance Brands Best Price: $13.40 A very interesting book, shows everybody a different side of Marketing conceptualization. Gives...	The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months Best Price: $13.67 A fairly well-written book. Asumes reader has prior basic knowledge. Gives helpful sources for...	Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Best Price: $8.46 I love the way Maria not only lays everything out for you in a step-by-step method, but she also...	How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients Best Price: $5.39 It's difficult for me to get into audio books while commuting, but I really did enjoy this...

The 45 Second Presentation That Will Change Your Life: The World's Best-Selling Network Marketing Guide Best Price: $6.15 The 45-SECOND PRESENTATION really will CHANGE your life. It's the most important book for new...	Dare to Dream and Work to Win Best Price: $11.74 It is refreshing to read a MLM book that actually tells it like it is. Dr Barrett explains in...	Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Best Price: $10.93 Let me sum this up quickly. Imagine you want to learn the words and techniques to write in a...	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Best Price: $5.92 Reading the 22 Immutable Laws of Marketing is a lot like eating a Twinkie. It's light and yummy,...	Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Best Price: $16.86 ...as a professional who has introduced neuroscience into leadership, I can personally attest to...

Authenticity: What Consumers Really Want Best Price: $16.57 The authors, Gilmore and Pine, present an indubitable assertion that being real in today's...	Solution Selling: Creating Buyers in Difficult Selling Markets Best Price: $10.00 Excellent book. Have read two other sales books and this is my favorite. Gives information...	The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! Best Price: $14.84 Some of the stories are interesting but I'm finding it a slow read mostly due to lack of holding...	The Experience Economy: Work Is Theater & Every Business a Stage Best Price: $11.35 When asked to review JRR Tolkein's "Lord of the Rings" - Oxford Don and literary...	Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit Best Price: $13.17 This is a good book if your just starting out. A lot of it is common sense but there are some...

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Best Price: $5.98 Nutshell review - A good read written in a easy to read style. Good insights and ideas. Worth...	Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches Best Price: $7.35 This book contains a set of exercises and activities which have, in at least two cases that I...	The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Best Price: $11.14 Pound for Pound, this is the one. Wanted to buy "Advertising Secrets for the Written...	Positioning: The Battle for Your Mind, 20th Anniversary Edition Best Price: $14.05 Nutshell review - an excellent insight into marketing and advertising problems facing all...	Marketing: Real People, Real Choices (5th Edition) Best Price: $87.95 I needed this book for my Marketing class and it is full of real world up to date examples. It...

Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers Best Price: $12.47 Anyone who wants to take their company to the next level by gaining hightened exposure to their...	Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know Best Price: $11.49 Subliminal Persuasion Influence & Marketing Secrets They Don't Want You to Know. Dave...	Think Better: An Innovator's Guide to Productive Thinking Best Price: $15.03 what a fascinating book! unfortunately it is littered with typographical errors which are REALLY...	Mastering Online Marketing Best Price: $12.81 This book is primarily for those wanting to develop and promote an ecommerce store and also has...	Marketing: An Introduction Best Price: $21.80 This book covers what and how marketing should work. This book ignores item such as...

How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul Best Price: $8.98 Not quite what I expected. Third of the book is lists of resources. Really only useful if you...	Build It Big: 101 Insider Secrets from Top Direct Selling Experts Best Price: $5.89 I purchase this booking looking for ideas on how to run a successful party plan business but was...	Marketing: The Core with Online Learning Center Premium Content Card Best Price: $88.99 I passed the class, so i guess its got the content needed for the class for Business marketing...

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See also for General Books

Marketing