Gender Advertisements
by Erving Goffman
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Book Summary Information
Author: Erving GoffmanEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1979-03
ISBN: 0060906332
Publisher: HarperCollins
Book Reviews of Gender Advertisements
Book Review: Classic on How to "read" images and ads
Summary: 5 Stars
OK, this book can be hard to find. But it is THE essential source at the foundation of how to interpret visual images, especially as they depict gender roles. It takes a lot of studying to learn to "see" -- to see the patterns of symbolism in ads, for example. Recent books tend to rush this process or to be satisfied with only the most obvious, superficial layer of symbolism. I recommend taking the time to see more perceptively -- and Goffman is a great place to start.
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