Gay and Lesbian Tourism: the Essential Guide for Marketing
by Jeff Guaracino
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Book Summary Information
Author: Jeff GuaracinoEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-11-26
ISBN: 0750682329
Number of pages: 208
Publisher: Butterworth-Heinemann
Book Reviews of Gay and Lesbian Tourism: the Essential Guide for Marketing
Book Review: Excellent, practical and focused on business
Summary: 5 Stars
The book is designed to focus on the business of gay tourism. It is practical, a quick read and it will offer new ideas for those who are already working in gay tourism marketing and it also serves a great source of knowledge.
Summary of Gay and Lesbian Tourism: the Essential Guide for Marketing
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.* The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer
* Provides a current and comprehensive survey of research
* Offers a practical approach from the industry's top experts in gay tourism
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