Gaining and Sustaining Competitive Advantage (3rd Edition)
by Jay Barney
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Book Summary Information
Author: Jay BarneyEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-11-17
ISBN: 0131470949
Number of pages: 592
Publisher: Prentice Hall
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Summary of Gaining and Sustaining Competitive Advantage (3rd Edition)
This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.
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