Fundraising For Dummies (For Dummies (Business & Personal Finance))
by John Mutz, Katherine Murray
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Book Summary Information
Author: John Mutz, Katherine MurrayEdition: Paperback
Published: 2005-10-31
ISBN: 0764598473
Number of pages: 384
Publisher: For Dummies
Book Reviews of Fundraising For Dummies (For Dummies (Business & Personal Finance))
Book Review: fundraising for dummies
Summary: 3 Stars
A reasonably good book with a lot of "How To" tips. Particularly good for beginners in fund raising. I don't particularly like the "Dummy" format, but got some good "nuggets" to use for my situation.
Summary of Fundraising For Dummies (For Dummies (Business & Personal Finance))
Find out how to cultivate donors and solicit donations onlineCovers new changes in tax and philanthropy law
Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.
Discover how to
- Define your group?s focus
- Create a viable plan
- Organize your board of directors
- Find and train volunteers
- Market via print and online
- Promote yourself with the media
A straightforward and detailed guide to the basics of fundraising With more than 25 percent new material, Fundraising For Dummies, Second Edition is more comprehensive and up-to-date than before. Plus, it covers all the changes in tax law, philanthropy in general, and the business environment since the bursting of the dot.com bubble and the events of September 11, 2001. In addition to its precise and vital information on developing a fundraising plan, this edition features new information on donor research, cultivating major givers, writing grant proposals, online donations and fundraising, new rules for faith-based organizations, finding and training volunteers, direct mail, and more. Nonprofit organizations who need to develop new and better fundraising initiatives should start with this simple and friendly guide. Katherine Murray (Indianapolis, IN) has written several books about fundraising and advises nonprofits. John Mutz (Indianapolis, IN) is an experienced fundraising expert and speaker. He is also a former lieutenant governor of Indiana.
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