Full Frontal PR: Building Buzz About Your Business, Your Product, or You
by Richard Laermer
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Book Summary Information
Author: Richard LaermerEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2004-11-01
ISBN: 1576601811
Number of pages: 256
Publisher: Bloomberg Press
Book Reviews of Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Book Review: Basic - For the novice
Summary: 3 Stars
As someone who has practiced public relations for decades, I found this pedestrian and not at all to my liking. While well-written and informative, it is more for the novice or the small business owner who needs a basic knowledge of ways to promote himself or his/her business.
So it depends where you're at in relation to public relations as to whether or not this book is something you want to read. If you have a lot of PR knowledge, you don't need this book. On the other hand, if you have little or no knowledge of how to promote yourself, get the book. You might gain some useful information.
Summary of Full Frontal PR: Building Buzz About Your Business, Your Product, or You
On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.General Books
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