Fresh Cream

Fresh Cream
by Editors of Phaidon Press

Fresh Cream
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Book Summary Information

Author: Editors of Phaidon Press
Edition: Hardcover
Format: Bargain Price
Published: 2000-01-11
ISBN: N/A
Number of pages: 654

Book Reviews of Fresh Cream

Book Review: To cut, or not to cut.
Summary: 5 Stars

The Cream series by Phaidon has become almost as important to the artworld as any major biennial, and the introduction of any new book usually is on the lips of the art glitterati for months afterwards. Obviously because the curators who pick out the artists in the Cream series are very good at picking out artists who usually go onto have important careers on the international scene. For anyone interested in the future of the artworld, the Cream series is your best bet. Nothing has so accurately predicted what we will be looking at. This Cream is no exception to the fineness of the series. Phaidon has continually pushed the envelope in the presentation of their works, this Cream comes in a lusciously weird plastic bubble which begs to be a work unto itself. I debated for days on whether to cut it open or just buy another one. In the end I settled for photographic documentation and subsequent vivisection. The book itself is absolutely stunning. True to it's namesake it comes in a creamy faux leather bound cover with the most subtle augmentations in its construction, itself resembles an alien product. The pictures are terrific and take up easily 95% of the book, biographies preseding the works of the artists, most of whom are exceptional. The curators didn't make the mistake of falling into rubbish and filling the book with to much colorful pop oriented tripe like most artbooks these days. Many curators make the mistake of thinking that if they make it look like Las Vegas the artworld will come, and for the most part that is very true, but that would just be inappropriate for the study Phaidon wants to make. If you're looking for something outrageous I recommend anything associated with Saatchi or Deitch. The curators made a great attempt at displaying really thought provoking work which fits nicely into a dialogue on the state and future of the international art scene. This is an absolutely beautiful and important book and great for any serious follower of the contemporary art scene.

Summary of Fresh Cream

From its plastic pillow packaging to its passages of almost unreadable peach-colored type on white paper, this tall, skinny book is no stranger to the high-concept bias of contemporary art in the '90s. Fresh Cream demonstrates the continuing bull market for extreme depictions of the body, retreads of once subversive strategies, and work heavily informed by advertising imagery.

The 100 artists in this second installment of a biennial publication (Cream was the first) were chosen by 10 curators from cities as far-flung as Moscow, London, Bangkok, and New York. Asked to select individuals "who have emerged internationally since about the mid-1990s or have yet to emerge at all," the curators chose such widely known video and installation artists as Doug Aitken, Vanessa Beecroft, Jason Rhoades, and Paul McCarthy, as well as those whose identifies would stump the most dedicated art-journal reader.

With so many video, performance, and installation works that beg to be seen in real time and space, this book is a poor substitute for an exhibition. Based on the evidence at hand--a dozen or fewer photographs representing each artist's output and brief descriptions by the curators--the cream only rarely rises to the top.

For this reader, the exceptions include Uta Barth's blurry photographic glimpses of what we see when we're focusing on something else; Doris Salcedo's eloquent furniture memorials to the sufferings of her fellow Colombians; Janet Cardiff's unsettling sound pieces; Annika Eriksson's quietly subversive community-participation events; Heri Dono's politically charged versions of traditional Japanese art forms; and witty paintings by Joanne Greenbaum, Laura Owens, and Elizabeth Peyton. --Cathy Curtis

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