Framework for Marketing Management, A (4th Edition)
by Phil Kotler, Kevin Keller
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Book Summary Information
Author: Kevin Keller, Phil KotlerEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-03-06
ISBN: 0136026605
Number of pages: 384
Publisher: Prentice Hall
Book Reviews of Framework for Marketing Management, A (4th Edition)
Book Review: Fast
Summary: 5 Stars
I got the book fast and it was in great shape. It was the international edition and from what I could tell it was no different than the standard one.
Summary of Framework for Marketing Management, A (4th Edition)
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
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