Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
by Doug McKenzie-Mohr, William Smith

List Price: ~~$14.95~~
Our Price: $8.94
You Save: $6.01 (40%)
Availability: Usually ships in 1-2 business days
Buy Used: from $8.24 (click here)
Category: Book
See more book details and other editions

Compare Prices for Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

Buy this book at online book store in your country
Canada | UK | Germany | France

Book Summary Information

Author: Doug McKenzie-Mohr, William Smith
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1999-06-29
ISBN: 0865714061
Number of pages: 176
Publisher: New Society Publishers

Book Reviews of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

Book Review: Excellent Resorce.
Summary: 5 Stars

Doug is a great writer and really knows the subject matter.

If you are interested in CBSM this is the bible.

Write your own review

All Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) Customer Reviews

Summary of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

General Books

Book Subjects

Most talked about in Linked-In Sustainability Working Group

Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit
by J. Gregory Dees, Jed Emerson, Peter Economy
Wiley; Published: 2002-02-15; Hardcover; Book
Best price: $20.30
Price in other shops: ~~$39.95~~

De Bono's Thinking Course, Revised Edition
by Edward De Bono
Facts on File; Published: 1994-09; Paperback; Book
Best price: $13.86
Price in other shops: ~~$14.95~~

World as Lover, World as Self: A Guide to Living Fully in Turbulent times
by Joanna Macy
Parallax Press; Published: 2007-10-28; Paperback; Book
Best price: $11.08
Price in other shops: ~~$18.95~~

A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)
by Eckhart Tolle
Penguin; Published: 2008-01-30; Paperback; Book
Best price: $6.29
Price in other shops: ~~$14.00~~

Game Theory and the Social Contract, Vol. 1: Playing Fair
by Ken Binmore
The MIT Press; Published: 1994-03-29; Hardcover; Book
Best price: $48.50
Price in other shops: ~~$68.00~~

The Social Contract and Discourses (Everyman's Library (Paper))
by Jean-Jacques Rousseau, G. D. H. Cole, P. D. Jimack
Orion Publishing Group, Ltd.; Published: 1993-12-15; Paperback; Book
Best price: $2.47
Price in other shops: ~~$8.95~~

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
by Daniel C. Esty, Andrew S. Winston
Yale University Press; Published: 2006-10-09; Hardcover; Book
Best price: $15.00
Price in other shops: ~~$27.50~~

Beyond Oil and Gas: The Methanol Economy
by George A. Olah, Alain Goeppert, G. K. Surya Prakash
Wiley-VCH; Published: 2006-03-23; Hardcover; Book
Best price: $26.37
Price in other shops: ~~$37.50~~

Eco-chic: The Fashion Paradox
by Sandy Black
Black Dog Publishing; Published: 2008-04-15; Paperback; Book
Best price: $21.14
Price in other shops: ~~$39.95~~

Emotionally Durable Design: Objects, Experiences and Empathy
by Jonathan Chapman
Earthscan Publications Ltd.; Published: 2005-07; Paperback; Book
Best price: $35.60
Price in other shops: ~~$45.00~~

Similar Books and other products

Social Marketing: Influencing Behaviors for Good
by Philip Kotler, Nancy R. Lee
Sage Publications, Inc; Published: 2007-12-17; Paperback; Book
Best price: $52.61
Price in other shops: ~~$64.95~~

Social Marketing in the 21st Century
by Alan R. Andreasen
Sage Publications, Inc; Published: 2005-11-30; Paperback; Book
Best price: $34.36
Price in other shops: ~~$44.95~~

Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World
by Paul Hawken
Penguin (Non-Classics); Published: 2008-04-01; Paperback; Book
Best price: $5.70
Price in other shops: ~~$16.00~~

Cradle to Cradle: Remaking the Way We Make Things
by William McDonough, Michael Braungart
North Point Press; Published: 2002-04-22; Paperback; Book
Best price: $15.38
Price in other shops: ~~$27.50~~

Hands-On Social Marketing: A Step-by-Step Guide
by Nedra Kline Weinreich
Sage Publications, Inc; Published: 1999-06-14; Paperback; Book
Best price: $48.83
Price in other shops: ~~$57.95~~

Marketing in the Public Sector: A Roadmap for Improved Performance
by Philip Kotler, Nancy Lee
Wharton School Publishing; Published: 2006-10-26; Hardcover; Book
Best price: $21.05
Price in other shops: ~~$34.99~~

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
by Alan R. Andreasen
Jossey-Bass; Published: 1995-10-05; Hardcover; Book
Best price: $29.95
Price in other shops: ~~$45.00~~

Social Marketing: Improving the Quality of Life
by Philip Kotler, Ned Roberto, Nancy R. Lee
Sage Publications, Inc; Published: 2002-06-15; Paperback; Book
Best price: $23.00
Price in other shops: ~~$69.95~~

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
by Richard Earle
McGraw-Hill; Published: 2002-01-15; Paperback; Book
Best price: $11.47
Price in other shops: ~~$19.95~~